|[January 22, 2013]
Neolane Expands Marketing Analytics to Enable Conversational Marketing
NEWTON, Mass. and TWICKENHAM, U.K. --(Business Wire)--
Conversational marketing technology provider Neolane
today announced a new version of its marketing analytics technology.
Neolane Marketing Analytics allows marketers to have a better
understanding of their customers' behavior across channels, execute
fine-tuned marketing actions based on this knowledge and monitor the
efficiency of marketing campaigns.
The enhanced analytics capabilities deliver exceptional ease-of-use,
empowering marketers to optimize, execute and monitor their own
campaigns without requiring a Data Scientist or employing additional
help from IT departments. This will help marketers better leverage Big
Data and use that information to create efficient digital marketing
campaigns. Neolane Marketing Analytics allows marketers to extract
actionable insight from the raw data, perform intelligent targeting,
optimize campaigns in real-time and create meaningful reports.
Neolane Marketing Analytics is a key option of the Neolane
conversational marketing platform. Neolane provides a wide range of
capabilities to help marketers leverage data and enable efficient
marketing. The capabilities are organized around three main steps
required for a campaign: understand, execute and monitor.
Understand: First, marketers need to discover what are the consumers'
needs and wants. They can easily use descriptive analytics techniques
to explore customer data and create actionable customer insight.
Execute: Then, they can create and execute marketing campaigns,
leveraging this customer insight to easily define the best targets and
segments. Marketers can also use the power of predictive analytics
features to create even more efficient targets.
Monitor: Fially, marketers can monitor and analyze marketing
performance, using graphical, interactive and personalized dashboards
to measure efficiency and optimize their return on investment.
"CMOs are under tremendous pressure to be more accountable, measure
marketing performance and optimize the marketing mix," noted Kimberly
Collins, research vice president, Gartner (News - Alert), Inc. in a February 2012
Marketing Analytics Framework for CMOs." "They need instant access
to information and insight to make more informed decisions,
strategically plan and measure return on marketing investments. CMOs
require insights into both marketing execution and marketing operations."
Consumers are demanding more from brands and marketers who need to
respond with more personalization, marketing accuracy and real-time
information. To further empower direct and digital marketers,
cross-channel marketing platforms must provide a user-friendly marketing
data analysis environment able to handle Big Data. As such, Neolane
recognized marketers needed these functions and expanded its marketing
analytics capabilities by providing a user-friendly analytics
technology. It also simplifies analysis and reporting through
drag-and-drop functionality and highly graphical interfaces.
"With Neolane Marketing Analytics, we are offering unique data analysis
features for marketers to address the emergence of Big Data and have a
better understanding of their customers' behavior," stated Stephane
Dehoche, president and CEO, Neolane. "Most of our clients have
dramatically increased their productivity and are now measuring their
customers' reactions in real-time. Marketers are therefore empowered to
effectively use data and deliver personalized cross-channel experiences."
Neolane provides the only conversational
marketing technology that empowers organizations to build and
sustain one-to-one lifetime dialogues, dramatically increasing revenue
and marketing efficiency. Born digital, with best-in-class email and
inbound-outbound channel fusion capabilities architected into a single
code-based platform, marketers achieve results in record time. Neolane
is easy to use for both power and casual users, but powerful enough to
drive the most sophisticated marketing strategies. Future proof, Neolane
has a track record of enabling its customers to adapt to new customer
engagement challenges and exploit opportunities more quickly than their
competition. Neolane is used by more than 350 of the world's leading
companies including Alcatel Lucent (News - Alert), barnesandnoble.com, Orange, Sears
Canada, Sephora Europe and Sony Music. Visit www.neolane.com
and read our blog The
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