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Cord-Cutting - UnitedStates/Europe Benchmark
[January 21, 2013]

Cord-Cutting - UnitedStates/Europe Benchmark

NEW YORK, Jan. 21, 2013 /PRNewswire via COMTEX/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Cord-Cutting - UnitedStates/Europe Benchmark http://www.reportlinker.com/p01083640/Cord-Cutting---UnitedStates/Europe-Benchmark.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Television_Broadcasting With a television and video access market in profound transformation and practices that are still evolving, traditional television players face unprecedented instability.

To address these questions, this study explores the key issues of the cord-cutting phenomenon. It presents a detailed analysis of the US market, the world's most advanced, so that lessons can be drawn for Europe.

Key questions What lessons can be drawn from the strategies of the leading US players What phenomena are actually at work: cord-cutting, cord-shaving, cord-switching, cord-never How does OTT video impact television and video markets in Europe and the United States Is Europe's lag behind the U.S. in audiovisual content and technology irreversible What choices are TV industry players up against - moving towards defensive or offensive strategies Contents 1. Executive summary . 6 1.1. The new video offerings in the United States: benchmark and best practices 7 1.2. Changes in the TV and video markets in Europe and the United States . 7 1.3. Responses in the United States .. 8 1.4. Potential impact in Europe .. 8 2. The new video offerings in the United States: benchmark and best practices 10 2.1. The major players . 10 2.1.1. ABC .. 10 2.1.2. Amazon . 12 2.1.3. Apple 14 2.1.4. AT&T U-verse TV 15 2.1.5. Blockbuster/Dish Online 17 2.1.6. Comcast 18 2.1.7. Facebook .. 20 2.1.8. Google . 21 2.1.9. HBO GO 23 2.1.10. Hulu .. 25 2.1.11. NBA TV . 27 2.1.12. Netflix .. 28 2.1.13. PlayOn . 30 2.1.14. Showtime .. 31 2.1.15. Sony . 33 2.1.16. Time Warner Cable .. 34 2.1.17. Verizon 36 2.1.18. Vudu . 39 2.2. Summary of offers: access modes . 40 2.3. Summary of offers: models and content 44 3. Changes in TV and video markets in Europe and the United States . 47 3.1. United States 48 3.1.1. Subscription TV: rising sales despite decline in subscribers . 48 3.1.2. A television industry mainly funded by MVPDs . 50 3.1.3. Changes in the video market in the United States . 51 3.1.4. Various phenomena at work 52 3.2. Europe .. 53 3.2.1. Subscriptions remain the engine for growth in the TV market .. 53 3.2.2. Changes in the video market in Europe . 55 3.2.3. OTT and the role of managed networks 55 4. Responses in the United States 61 4.1. Reaction of TV channels 61 4.1.1. Premium channels . 61 4.1.2. The TV networks 62 4.2. Reactions of MVPDs . 64 4.2.1. VOD .. 64 4.2.2. The development of storage solutions for on-demand services 64 4.2.3. Multi-screen TV before TV Everywhere .. 65 4.2.4. Avoiding the development of a virtual MVPD: end of the unlimited Internet subscription . 66 4.2.5. The growing role of the IP 67 4.2.6. Calling into question managed TV in telecoms' triple play 68 4.2.7. The strategy of bundles . 68 5. Potential impacts in Europe . 70 5.1. Highly varied risks 71 5.1.1. Diversity of markets .. 71 5.1.2. Likely a swifter market transition than in the US .. 72 5.2. The risks of cord-shaving are probably higher than those of cord-cutting 73 5.3. Development of TV 2.0 platforms . 76 5.4. Do US offers pose a threat to European offers .. 77 5.4.1. High visibility of US offers in Europe . 77 5.4.2. A common trend of localising services 79 5.4.3. Caution required vis-a-vis US producers/distributors 79 5.4.4. Is there a risk to equipment providers 80 5.5. Risk of heightened tension between players along the video distribution chain .. 80 5.5.1. Converging interests among pay-TV channels and commercial distributors . 80 5.5.2. An idea running up against the reality of the market for rights .. 80 5.5.3. For now, OTT remains a complement to broadcast distribution .. 82 5.5.4. VOD services: feeble bargaining power in the current circuit 82 5.6. Conclusion: And if the losers were the European producers .. 83 Tables Table 1: Price Comparison of the basic triple play offerings of a few US and European operators73 Table 2: Price Comparison of the OTT services of a few US and European operators 74 Table 3: Comparison of the changes in Internet and TV subscribers and ARPU of a few European cable operators . 76 Figures Figure 1: Changes in television revenues in the United States 48 Figure 2: Changes in TV subscribers in the United States .. 48 Figure 3: Quarterly changes in video subscribers (net additions) of US MVPDs 49 Figure 4: Changes in Comcast's video and Internet sales by quarter . 49 Figure 5: Changes in the video sales and rental markets in the United States 51 Figure 6: Changes in the digitally-distributed video sales and rental markets in the United States 51 Figure 7: Trends in the video sales and rental markets in the United States, 2004-2017 52 Figure 8: Monthly video consumption time in the United States . 52 Figure 9: Change in television revenue in the Western Europe .. 53 Figure 10: Changes in television revenue in the Eastern Europe . 54 Figure 11: Changes in TV subscribers in Western Europe 54 Figure 12: Changes in TV subscribers in Eastern Europe . 55 Figure 13: Changes in the video sales and rental markets in Europe, 2005-2010 55 Figure 14: Fox's authentication system on Hulu 63 Figure 15: Comcast VOD consumption . 64 Figure 16: PVR penetration in the United States .. 64 Figure 17: Changes in Internet subscriptions in the United States, by technology .. 67 Figure 18: Changes in Internet subscriptions in the United States, by operator 67 Figure 19: Comparison of penetration of the various TV distribution networks in 2012 in major European countries . 71 Figure 20: Comparison of penetration of the various TV distribution networks and TV's sources of funding in Western and Eastern Europe in 2012 . 72 Figure 21: Comparison of the number of on-demand audiovisual services by the leading IPTV providers in Europe (February 2012) 75 Figure 22: Comparison of the number of on-demand audiovisual services by the leading cable operators in Europe (February 2012) 75 To order this report: Television_Broadcasting Industry: Cord-Cutting - UnitedStates/Europe Benchmark Contact Nicolas: nicolasbombourg@reportlinker.comUS: (805)-652-2626Intl: +1 805-652-2626 SOURCE Reportlinker

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