|[January 14, 2013]
The Coca-Cola Company Reinforces Its Commitment to Help America in the Fight against Obesity
ATLANTA --(Business Wire)--
The Coca-Cola Company is reinforcing its efforts to work together with
American communities, business and government leaders to find meaningful
solutions to the complex challenge of obesity.
A two-minute video, titled "Coming
Together," debuts tonight on national cable news. The video
encourages everyone to be mindful that all calories count in managing
your weight, including those in Coca-Cola products and in all foods and
beverages. Its purpose is to highlight some of the specifics behind the
Company's ongoing commitment to deliver more beverage choices, including
low- and no-calorie options, and to clearly communicate the calorie
content of all its products.
A second spot, called "Be OK," will debut on American Idol on Wednesday,
Jan. 16. "Be OK" makes it perfectly clear right up front that a can of
Coca-Cola has 140 calories. This spot also encourages people to have
some fun burning those calories off.
"We are committed to bring people together to help fight obesity," said
Stuart Kronauge, General Manager, Sparkling Beverages, Coca-Cola North
America. "This is about the health and happiness of everyone who buys
our products and wants great-tasting beverages, choice and
information. The Coca-Cola Company has an important role in this fight.
Together, with willing partners, we will succeed."
In addition to the new advertising, Coca-Cola is already helping support
and promote physical activity initiatives in local communities.
Coca-Cola Troops for Fitness: The Coca-Cola Foundation also
will expand the program in key cities across the country in 2013.
Launched in Chicago last fall, Coca-Cola Troops for Fitness taps
returning military veterans to teach military-style fitness classes
like calisthenics, sit-ups, push-ups, pull-ups and other fitness and
nutritional techniques to families in communities most in need of
America Is Your Park: For the third year, Coca-Cola issued a
call-to-action to Americans to go outdoors and to vote for their
favorite park. In collaboration with the National Park Foundation,
America's State Parks and National Recreation and Park Association,
Coca-Cola has donated a $100,000 recreation grant to the winning park,
as well as grants to three additional winning parks. These grants are
provided to help restore, rebuild or enhance activity areas in parks
where people can play and be active. Over the years, Coca-Cola has
donated nearly $15 million for restoration and renovation of our
Triple Play (News - Alert): Launched in 2005 by Boys & Girls Clubs of America
(BGCA) with support from The Coca-Cola Company, Triple Play encourages
kids to eat a balanced diet, become more physically active and
increase their ability to engage in healthy relationships.
School Fitness Centers & Governor's Physical Fitness Challenge:
Working with the National Foundation for Governor's Fitness Councils
® and the American College of Sports Medicine, Coca-Cola has
dedicated $5 million to place 100 new fitness centers in schools
across the U.S. over the next five years. The unbranded centers will
feature new fitness equipment and provide more than five million
workouts annually, helping communities make physical activity a
priority in schools. This program has touched more than 1.4 million
students since its pilot and will continue to benefit many more.
Rails-to-Trails Conservancy: For more than 25 years, the
Rails-to-Trails Conservancy has been transforming abandoned railroad
corridors into trails for biking, walking and in-line skating. Over
the years, we've donated more than $800,000 to help the Conservancy
and other local trail organizations plan, improve or build a
nationwide network of walking and biking trails.
ClimbsCorpTM: Launched in 2012 with
support from Coca-Cola, ClimbsCorp, a program of Brigham and Women's
Hospital, is the nation's first service corps dedicated to
revolutionizing the cardiovascular health and wellness of the American
public. Based on the simple principle that people need to be active to
maintain better health, ClimbsCorp leverages an easy way to
incorporate exercise into our daily lives - taking the stairs.
We are committed to providing fact-based nutrition information to help
individuals make informed choices, to suit all occasions and lifestyles.
Our commitment also includes adhering to the right policies in schools
and the marketplace; encouraging physical activity and promoting
nutrition education; and continuously meeting changing consumer needs
Council of Better Business Bureaus Pledge: Coca-Cola has always
practiced responsible marketing. Today, we will not buy advertising
directly targeted at audiences that are more than 35% children under
12. Our policy applies to television, radio and print, and where data
is available, to the Internet and mobile phones.
Nutrition Labeling: In 2009, The Coca-Cola Company was the
first company in the beverage industry to make front-of-pack
calorie-labeling a global commitment for nearly all of our products by
the end of 2011. And we've met that target. Prior to that, in 2005, we
were the first beverage company in the U.S. to place dual nutrition
labels on our regular calorie, single-serve packages - providing not
only the required information for an 8 fl. oz. serving, but also for
the entire package (up to 20 fl. oz.).
And we are united with America's beverage companies and important
leaders and organizations in instituting meaningful, significant and
measurable initiatives to help address this issue and will continue to
build on these efforts.
School Beverage Guidelines: On May 3, 2006, Coca-Cola, along
with President Clinton, the American Beverage Association, and other
major U.S. soft drink companies, helped establish the national school
beverage guidelines in the U.S. by voluntarily changing our beverage
offerings in primary and secondary schools. The industry has since
reduced beverage calories delivered to schools by 90%.
Clear on Calories: In February 2010, Coca-Cola joined the U.S.
beverage industry in announcing our support for First Lady Michelle
Obama's Let's Move! initiative with a "Clear on Calories"
commitment, which includes placing calorie labeling on front of nearly
all beverage containers.
Calories Count™ Vending Program: Beginning in 2012, Coca-Cola
and others in the beverage industry have been working with government
leaders, restaurant operators, vending machine companies and other
customers to increase availability of low- and no-calorie beverages in
vending machines. This effort also includes adding calorie amounts for
each beverage selection on vending machines. In addition, machine
fronts will display a "Calories Count™" vending snipe to remind people
to consider the calories they consume.
We are committed to providing a variety of products for every lifestyle
and occasion, along with information to help people make informed
choices and live active, healthy lives.
Lower Calorie Options: People often look for ways to manage
their calories so we help by offering low- and no-calorie options for
nearly all of our brands. We removed the calories but not the great
We offer more than 180 low- and no-calorie beverages in the U.S. and
Canada, and low- and no-calorie beverages now represent nearly
one-third (33%) of our beverage volume there.
We also offer 7.5 oz mini cans for many of our full-calorie beverages,
including Coca-Cola®, Sprite®, Fanta® Orange (News - Alert)
and Seagram's® Ginger Ale.
And, we have incorporated a natural, zero-calorie sweetener from the
stevia plant into a number of products, including vitaminwater
"Overcoming obesity will require work from all of us," said Kronauge.
"If we are to reach the goal of Americans achieving a happy, healthy and
active future, we all will have to dedicate ourselves to move forward
About The Coca-Cola Company
Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still brands.
Led by Coca-Cola, the world's most valuable brand, our Company's
portfolio features 15 billion-dollar brands including Diet
Coca-Cola Zero, vitaminwater, Powerade,
Georgia and Del
Valle. Globally, we are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice drinks. Through the world's
largest beverage distribution system, consumers in more than 200
countries enjoy our beverages at a rate of 1.8 billion servings a day.
With an enduring commitment to building sustainable communities, our
Company is focused on initiatives that reduce our environmental
footprint, support active,
living, create a safe, inclusive work environment
for our associates, and enhance the economic development of the
communities where we operate. Together with our bottling partners, we
rank among the world's top 10 private employers with more than 700,000
system associates. For more information, visit www.coca-colacompany.com,
follow us on Twitter (News - Alert) at twitter.com/CocaColaCo
or visit our blog, Coca-Cola
Unbottled, at www.coca-colablog.com.
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