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Epicor Introduces New CRM Offering to Support Retailers' Efforts to Foster Customer Engagement and Loyalty
NEW YORK, NY, Jan 14, 2013 (MARKETWIRE via COMTEX) --
NRF 2013 -- Booth 1805 Epicor Software Corporation, a global leader
in business software solutions for manufacturing, distribution,
retail and services organizations, today introduced Epicor Retail CRM
7.0, the newest retail customer engagement tool in the market
leader's product portfolio that offers streamlined customer views and
robust loyalty functionality for simpler, more automated customer
relationship management (CRM) program management.
Completely redesigned, Epicor Retail CRM 7.0 allows retailers to
leverage customer data and loyalty program-generated content and
simplifies CRM tasks for all retail personnel -- from the executive
suite to the selling floor. The newly revamped Epicor Retail CRM 7.0
solution boasts comprehensive loyalty program automation,
sophisticated query tools, and support for the needs of today's
multidivisional retail enterprise.
With Epicor Retail CRM 7.0, loyalty program functionality is
automated, eliminating manual processes to save retailers time and
effort. As retailers set rules for different loyalty program tiers,
Epicor Retail CRM 7.0 automatically upgrades, downgrades, terminates
or renews membership types. This allows for more flexibility in
loyalty program design, and supports more timely and accurate
membership data as qualifications change in real-time. Additionally,
it enables personnel to focus on more significant value-added loyalty
program tasks.
Epicor also brings new query tools to market in its latest CRM
offering; these tools are the heart of the system -- used to select
which customers to run queries on for targeting purposes. Based on a
new, graphical flow chart design, querying now includes step-by-step
counts of customers so users can see how each criteria selected or
identified affects list counts. Designed for visual thinkers, the
tool is easy to understand and relate to, offers faster debugging of
list criteria if anticipated customer counts do not materialize, and
tasks that previously required multiple queries can now be achieved
via a single request.
Finding one CRM solution that offers support for multiple divisions
and/or multiple brands is a key requirement for many retailers today.
With true multidivisional support right out of the box and no
customization required, Epicor Retail CRM 7.0 gives retailers a
complete omni-channel and holistic view of customers across brands,
channels and continents. Information resides in a single database
with the option to limit access as desired -- providing the ability
to isolate customer information for security purposes or integrate it
across divisions or geographies. This single view of the customer
across divisions and brands reduces effort and time required to
maintain multiple databases, offers franchise markets exposure to
true CRM capabilities, and provides a foundation for Epicor to
support multi-tenant CRM.
"From a new user interface built on an Epicor Retail SOA foundation
to an overall more modern look, feel and robust new functionality on
all levels, Epicor Retail CRM 7.0 will truly transform how retailers
work with and consider all things CRM," said Dave Burton, product
director CRM and services, Epicor. "Multi-division capabilities open
up a whole new world of possibilities to many retailers who currently
operate without a holistic view of customers across their brand
family, while new query functionality and loyalty automation will
astound CRM power users and make ramp-up easy for 'CRM newbies.'"
Retailers Stay Top of Mind with Consumers with CRM
For years, savvy
retailers have come to rely on Epicor Retail CRM to drive profits and
better understand consumer behavior and shopping patterns. One such
customer is award-winning fashion jewelry and accessories retailer
charming charlie. Using the Epicor Retail CRM platform, the retailer
is piloting a new rewards program to improve customer engagement,
gain a stronger understanding of shoppers' habits, leverage customer
data to make better business decisions, and drive improved sales.
"Using Epicor Retail CRM to collect and analyze customer information,
our email subscriber base continues to grow as customers respond to
our CRM initiatives," said Kim Lewis, CRM director, charming charlie.
"All of our program metrics have improved -- to the tune of a 600%
increase in email delivery year-over-year this past quarter. That
kind of growth is staggering!"
Specialty retailer A.C. Moore also recently implemented Epicor Retail
CRM to strengthen customer relations and support future
loyalty/reward initiatives. Leveraging the Epicor Retail CRM
solution, A.C. Moore now has a 360-degree view of its customers,
arming the retailer with a broad set of complementary tools to build
and manage loyalty programs, execute and manage campaigns and
promotions, analyze customer data and transaction information across
sales channels, segment and manage lists, and analyze and measure the
impact of CRM efforts. Designed to support multiple sales channels,
Epicor Retail CRM allows A.C. Moore to focus on its omni-channel CRM
initiatives to support more simplified and seamless customer
interaction via real-time connectivity across all sales channels.
"We understand investing in today's most intuitive and robust
technology allows our team to attain a clear, consolidated view of
our customer base so we can better cater to them through whichever
channel they prefer to shop," said Dewey Goodrich, vice president of
IT Operations for A.C. Moore. "Epicor technology provides the right
tools to unveil one 'version of the truth' across all retail systems,
enabling us to understand and connect with our customers."
About Epicor Retail Solutions
Epicor provides advanced solutions for
retailers seeking to streamline processes, integrate channels,
leverage intelligence and inspire customers, to maximize
profitability. Epicor provides end-to-end retail solutions designed
to meet the evolving merchandise and service expectations of today's
connected, cross-channel shoppers, and the business requirements of
the most demanding softgoods, hardgoods and specialty retail
environments in a variety of industries including apparel, footwear,
discount, general merchandise, automotive aftermarket, lumber and
building materials, nursery and pharmacy. Thousands of leading
companies -- from Aeropostale, Aftermarket Auto Parts Alliance and
Build-A-Bear Workshop, to General Nutrition Centers, True Value
Company and Under Armour -- trust Epicor to help them remain current,
competitive and consistently strong.
About Epicor Software Corporation
Epicor Software Corporation is a
global leader delivering inspired business software solutions to the
manufacturing, distribution, retail and services industries. With
over 40 years of experience serving small, midmarket and larger
enterprises, Epicor has more than 20,000 customers in over 150
countries. Epicor enterprise resource planning (ERP), retail
management software, supply chain management (SCM), and human capital
management (HCM) enable companies to drive increased efficiency and
improve profitability. With a history of innovation, industry
expertise and passion for excellence, Epicor provides the single
point of accountability that local, regional and global businesses
demand. The Company's headquarters are located in Dublin, California,
with offices and affiliates worldwide. For more information, visit
www.epicor.com.
Follow Epicor on Twitter @Epicor, @EpicorUK, @EpicorEMEA, @EpicorANZ,
@Epicor_Retail, @Epicor_DIST and Facebook.
Epicor and the Epicor logo are trademarks of Epicor Software
Corporation, registered in the United States and other countries.
Other trademarks referenced are the property of their respective
owners. The product and service offerings depicted in this document
are produced by Epicor Software Corporation.
Contact:
Lisa Preuss
Senior Director, Public Relations
Epicor Software Corporation
949/585-4235
lpreuss@epicor.com
Erin Lutz
Lutz PR (on behalf of Epicor)
949/293-1055
erinlutz@cox.net
SOURCE: Epicor Software Corporation
mailto:lpreuss@epicor.com
mailto:erinlutz@cox.net
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