|[January 14, 2013]
Epson Partners with RewardLoop to Offer Plug-and-Play Mobile Loyalty and Rewards with Its OmniLink Smart Solutions Family
NEW YORK --(Business Wire)--
Today at the NRF
(National Retail Federation) 102nd Annual Convention & EXPO,
America, Inc., a leading supplier of value-added Point of Service
(POS) solutions, and RewardLoop,
a Vancouver-based company focused on cloud hosted, transaction-based
mobile rewards programs, announced the availability of the RewardLoop
mobile loyalty and rewards platform on Epson's OmniLink™ smart POS
solutions family. OmniLink combines an Epson industry-leading POS
printer with PC functionality to deliver cloud-based services, open
platform mobility and flexible web-based printing from any mobile
device. Paired with Epson's OmniLink, RewardLoop delivers a universal,
plug-and-play mobile loyalty and rewards solution on virtually any
existing POS system or cash register with no need for upgrades to
Epson's OmniLink solutions provide the data gateway that enables
delivery of cloud-based services via Ethernet or WiFi (News - Alert) connectivity.
Since the RewardLoop application resides on the OmniLink printer outside
the POS system, retailers gain the benefits of rapid deployment.
RewardLoop digitizes loyalty points by rewarding customers based on
purchases by credit, debit or cash, and eliminates the need for
traditional loyalty cards. Customers use smartphones to scan QR codes
printed on receipts to earn merchant-defined rewards anytime, anywhere,
eliminating the need to carry multiple, traditional loyalty cards. With
RewardLoop's cloud-based data platform, retailers get access to
real-time transactional data crucial for establishing deep and rich
customer relationships and personalization. RewardLoop is NFC ready, and
poised to take advantage of this technology as it becomes more prevalent
in consumer markets.
"Retailers are looking fo innovative ways to connect with shoppers via
mobile devices," commented Gregg Brunnick, Director of Marketing for
Epson's Business Systems Division. "With RewardLoop, retailers can start
using smartphone-based loyalty and rewards quickly and easily today -
and evolve their solution when they're ready to move to NFC-based
programs of the future."
"With Epson's OmniLink solutions, we can offer our platform seamlessly,
easily and cost-effectively," commented Jeff LaPorte, CEO at RewardLoop.
"With this solution, retailers can cost effectively transition to a
digital loyalty program and also gain needed real time insight into
their customer base that will help them grow their business. Our goal is
to bring retailers closer to customers through technology."
The RewardLoop solution with OmniLink will be available in the first
quarter of 2013 through RewardLoop's designated partners. To watch
Epson's NRF 2013 video, please
click here. For more information about the Epson OmniLink, please
RewardLoop is a mobile loyalty platform and network that rewards
customers based on merchants' real-time transaction data. The company
utilizes POS data to map the relationships between transactions and
customers, enabling brick and mortar retailers to personalize offers
with the precision and relevance of online retailers. RewardLoop
accesses Line Item Data on every transaction (loyalty and non-loyalty),
and resolves the mass fragmentation of the POS landscape. RewardLoop is
compatible with 85% of POS systems and virtually all cash registers in
circulation today. The newly announced RewardLoop Analytics platform
helps merchants extract new forms of value from their existing POS
systems by pumping a carbon copy of every transaction into the cloud
where RewardLoop and its partners, provide analytics and business
intelligence services on top of existing Point-of-Sale infrastructure to
innovative organizations in retail and hospitality. RewardLoop is based
in Vancouver, Canada and is backed by Madrona Venture Group.
About Epson America, Inc.
Founded in 1975 and headquartered in Long Beach, CA (News - Alert), Epson America, Inc.
is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global
manufacturer and supplier of high-quality technology products that meet
customer demands for increased functionality, compactness, systems
integration and energy efficiency. For over 40 years, Epson's advanced
technology has been at work in millions of POS systems around the world.
Today Epson's Business Systems Division continues to bring
industry-leading, open architecture, smart technologies to the point of
service. To learn more about Epson America Business Systems Division,
please visit: pos.epson.com,
or connect with us on Facebook (News - Alert) (http://tinyurl.com/EpsonFacebook-BizSys),
Twitter (News - Alert) (http://twitter.com/EpsonB2B_PR)
and YouTube (News - Alert) (http://tinyURL.com/EpsonYouTube).
Epson is a registered trademark of Seiko Epson Corporation. OmniLink is
a trademark of Epson America, Inc. All other trademarks are the property
of their respective owners.
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