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Mode Project Makes the Case For Locally Grown Food
[January 10, 2013]

Mode Project Makes the Case For Locally Grown Food

Chicago, IL, Jan 10, 2013 ( via COMTEX) -- Mode Project, a Chicago-based design and production studio, has produced a new short film that explores the region's opportunities to create revenue and jobs by boosting local food production. The project, titled Planning for A Sustainable Local Food System was developed for design studio Thirst and its client, the Chicago Metropolitan Agency for Planning (CMAP).

The film illustrates the movement of food from farm to table, featuring interviews with local farmers, impassioned consumers and the restaurateurs who serve them. The colorful documentary-style footage is juxtaposed with 3D animated text transitions that enhance the rich visuals of the story.

Mode Project and Thirst, a Chicago design collaborative, developed the concept together, with Mode Project handling creative editorial and motion graphics sequences, while Thirst directed and designed the video.

The fllm's release comes at a time when local and sustainable food practices are garnering increasing interest across the country. The web content piece addresses a number of harsh realities: only 6% of the produce sold in Illinois is grown in state, and more than $26 billion in food revenue leaves the region each year.

"According to recent surveys, 75% of Americans care whether their food is grown locally," explains Jason Navota, CMAP principal planner. "By increasing local food production, metropolitan Chicago could create over 5,000 jobs and generate $6.5 billion a year in economic activity. We encourage people to voice support for local food production and together, we can make an impact." "We're proud to work side by side with Thirst to raise awareness for such an important cause", said Mode Project Principal and Creative Director Colin Carter. "The beautiful opening and transition graphics they designed help bring the story to life and communicate CMAP's vision." Mode Project also collaborated with Thirst founder and owner, Rick Valicenti, on One Boy's Story, a PSA for the non-profit Court Appointed Special Advocates (CASA). The PSA won two Emmy awards from the National Academy of Television Arts & Sciences, Chicago / Midwest Chapter.

View a 60-second trailer for Planning for A Sustainable Local Food System, or view the full five minute program.

About Mode Project Mode Project creates distinctive content for the advertising, marketing and entertainment industries. The Mode team offers concept development and creative services for broadcast and digital media, including production, design, animation, editorial, and finishing. Recognition for Mode Project includes Cannes Lions Titanium and Integrated Grand Prix awards, New York Festivals World Medals, and Promax/BDA North American Design Awards.

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About Thirst Thirst is a firm devoted to art with function and serves a collection of clients whose refined and enlightened design sensibilities yield rewards in the experience of creation. Our passion for design and embrace of new technologies make for a dynamic union of imagery and inspiration. Thirst's strategic and creative versatility continues to lead the discourse and pursue the elusive ideals of intelligence, fashion and real human presence within today's world of communication.

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Credits: Concept: Thirst + Mode Project Direction + Design: Thirst Editorial + Animation: Mode Project Cinematography: Dave Burk © Hedrich Blessing Read the full story at

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