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Tablets Pull Ahead of Pack in Strong Q4 2012 for Paid Search AdvertisingNEW YORK --(Business Wire)-- Research by IgnitionOne, a leading digital marketing solutions provider, revealed that year-over-year (YoY) paid search spending growth for tablets doubled that of smart phones in the fourth quarter of 2012 as mobile devices as a whole grew to 18% of search budgets in the U.S. The report, which includes trends across online advertising, also revealed the Yahoo! Bing Network as a strong performer achieving their highest market share since the beginning of 2009 (24%). Total paid search spending grew at 19% YoY, representing a continued acceleration from last quarter, closing out a strong quarter. These figures are released quarterly by IgnitionOne which powers more than $30 billion in revenue each year for leading brands through digital marketing solutions. Key findings in the report:
This report is the latest in a series of reports from IgnitionOne, reviewing trends across the online advertising landscape. This and previous quarterly reports can be downloaded at http://bit.ly/ignitiononeresearch About IgnitionOne IgnitionOne®, the global leader in digital marketing solutions, enables companies to integrate and centralize cross-channel marketing efforts within one platform, allowing for deeper insights and greater digital success. On behalf of our customers, IgnitionOne currently scores over 300 million users in 53 countries to help optimize media and website conversions using cross-channel attribution modeling across search, mobile, display and social. IgnitionOne's solutions are powered by proprietary, integrated technology: IgnitionOne's Digital Marketing SuiteSM. IgnitionOne powers more than $30 billion in revenue each year for leading brands, including General Motors (News - Alert), DIRECTV, Ann Taylor, La Quinta, Travel Guard and Fiat, as well as advertising agencies such as Golley Slater and CyberAgent. For more information, please visit http://www.ignitionone.com, follow the company on Twitter (News - Alert) @ignitionone or visit the blog at http://www.digitalmarketingsuite.com.
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