[January 08, 2013] |
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KXEN Recognized as a Strong Performer in Big Data Predictive Analytics by Independent Research Firm
SAN FRANCISCO --(Business Wire)--
KXEN,
the leading provider of predictive
analytics for business users, today announced that it has been named
a Strong Performer in "The Forrester (News - Alert) Wave™: Big Data Predictive
Analytics Solutions, Q1 2013" report (January 2013). KXEN received the
highest score achievable in the two criteria based on providing public
references - "Performance Reference" and "Scalability Reference".
According to the Wave report, "Predictive analytics enables firms to
reduce risks, make intelligent decisions, and create differentiated,
more personal customer experiences. But predictive analytics is hard to
do without the right tools and technologies, given the increasing
challenge of storing, processing, and accessing the volume, velocity,
and variety of big data."
To address this increasing challenge as identified by Forrester in the
report, "KXEN collapses the normal predictive analytics life cycle by
automating the predictive model discovery process." The report goes on
to say "KXEN's low-touch approach to predictive analytics will boom in
popularity. KXEN focuses on providing new clients with better business
outcomes as fast as possible."
Additionally, Forrester notes that KXEN "offers strong social network
analysis" and is only one of two vendors in the evaluation that provides
this algorithm.
In addition to this report, KXEN was recently named a leader in "The
Forrester Wave™: Customer Analytics Solutions, Q4 2012" report (October
2012).
"We feel that KXEN's recognition in Forrester's two recent Wave reports,
the Big Data Predictive Analytics Wave and the Customer Analytics Wave,
underscores the strong global position that KXEN has taken in the
predictive analytics market and our commitment to customer success,"
said John Ball, CEO of KXEN.
The Forrester Research Inc. report evaluated and scored KXEN's
InfiniteInsight® on the basis of a comprehensive methodology
across 51 criteria relating to current offering, strategy, and market
presence.
Complimentary Reports & Supporting Resources
Download your free copy of Forrester's recent reports:
For more information on KXEN and InfiniteInsight®, please
visit:
About KXEN
KXEN
is revolutionizing the way companies use predictive
analytics to make better decisions on petabytes of big data. Based
on patented innovations, the company's flagship product, InfiniteInsight®
and its pure cloud-based platform, Cloud Prediction™, deliver orders of
magnitude improvements in speed and agility to optimize every step in
the customer
lifecycle - including acquisition,
cross-sell,
up-sell,
retention
and next
best activity. Proven with over 500 deployments at companies such as
AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING
Direct, Lowe's, Meredith Corporation, Mobilink (News - Alert), Overstock.com, PT XL
Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly,
Stage Stores, U.S. Cellular and Vodafone, KXEN
solutions deliver predictive power and infinite insight. KXEN
is headquartered in San Francisco, California with field offices in the
U.S., Paris and London.

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