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Mobile and Alternative Payments in Canada
[January 08, 2013]

Mobile and Alternative Payments in Canada

NEW YORK, Jan. 8, 2013 /PRNewswire via COMTEX/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Mobile and Alternative Payments in Canada http://www.reportlinker.com/p01080631/Mobile-and-Alternative-Payments-in-Canada.

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Mobile payments are gaining a foothold in Canada: Of an estimated 22 million Canadian adult mobile phone users, some 17% have made a mobile payment in past 12 months, according to Packaged Facts' survey results. But in this very nascent-stage market, the issue comes down to the method of payment. Despite Canada's solid contactless point-of-sale base, we see significant challenges for NFC-based mobile payments. However, mobile P2P has already taken hold, and we expect mobile P2P to continue to lead Canadian mobile payments growth, thanks in large part to PayPal and Zoompass, already popular P2P methods straddling online and mobile payments. While QR code awareness is low, our consumer survey results suggest that mobile payers are twice as likely to use a barcode scanning apps during the next 12 months than during the last 12 months. And with Starbucks' Canadian rollout of its barcode scan-based mobile payment application, usage--and interest--could rise.

Packaged Facts expects Canadian E-Wallet and electronic P2P payments to grow at a compound annual growth rate of 62% during 2012-2015, on the heels of recent and expected mobile payments launches and subsequent consumer uptake.


Mobile and Alternative Payments in Canada provides industry participants with the wealth of analysis and guidance they need to stay abreast of this quickly evolving market. Report coverage includes market sizing and forecast for Canadian mobile payments, as well as a comprehensive evaluation of competitor dynamics: Canadian contactless and mobile payment strategies employed by American Express, Interac, MasterCard and Visa. - Mobile payments strategies employed by non-banks: carrier-based payment strategies, led by Rogers Communications and Zoompass; alternative payments & emerging wallet payment strategies, led by Google, PayPal and Square; direct carrier billing, provided by Bango and Text2pay; and emerging mobile payment acceptance options, led by NetSecure Technologies and Payfirma. - Mobile banking and mobile payment solutions of Canada's Big 5 banks (Bank of Montreal, Canadian Imperial Bank of Commerce Royal Bank of Canada, Scotiabank and Toronto-Dominion Bank) - Merchant perspective on Canadian mobile payments and analysis of the diverging mobile payment paths taken by Canadian QSR playersTim Hortons and Starbucks. - Macro trends shaping the Canadian mobile payments landscape, including internet and mobile phone use trends; eCommerce and online merchant adoption trends; Payment method trends; mobile banking and payments usage versus future interest; and security and fraud.

In addition, Proprietary Packaged Facts consumer survey data provide the basis for a detailed analysis of the consumer context: - Mobile phone and smartphone ownership trends, feature usage, app usage, and tablet ownership Mobile payment methods (i.e. P2P, bill payment, etc.) and payment funding choices by demographic Mobile payers' current and intended use of mobile payment, deposit and communication methods, broken out by smartphone users, non-smartphone users, mobile bankers, and mobile payers Mobile banking by demographic group; feature usage uptake among mobile bankers and mobile smartphone bankers.

Current and intended use of mobile phone financial, promotional & shopping tools Executive Summary Report ScopeOverview Market Size and Forecast - Macro trends shaping Canadian mobile payments landscape - Internet and mobile phone use trends - eCommerce and online merchant adoption - Payment methods - Mobile banking and payments usage versus future interest - Security and fraud concerns Canadian Mobile Phone Usage Trends Canadian Mobile Banking Trends - Summary analysis Canadian Mobile Payments Trends - Summary analysis Canadian Interest in Mobile Financial, Promotional & Shopping Tools - Summary analysis Canadian Mobile Payments Strategies: Card Associations - American Express - Interac - MasterCard - Visa Canada Canadian Mobile Payments Strategies: Nonbanks - Carrier-Based Payment Strategies - Alternative Payments & Emerging Wallet Payment Strategies - Emerging mobile payment acceptance options Mobile Payments Strategies: Canadian Banks Tim Hortons & Starbucks Canadian Mobile Payment Strategies - Retailer perspective - Tim Horton's opts for NFC - Starbucks Canada takes the barcode route Chapter 1: Overview Canadian payments infrastructure Payment methods Canadian payment laws Payments industry undergoing significant change The Task Force for the Payments System Review Code of Conduct for the Credit and Debit Card Industry Application to mobile payments Merchant payment choice Competing domestic debit applications Principle of equal branding Debit and credit comingling CBA Mobile Payments Reference Model Competition Bureau Huge discrepancy between credit and debit fees Challenging practices as anti-competitive Chapter 2: Market Size and Forecast Summary analysis - Mobile payments are gaining a foothold in Canada - E-Wallet and electronic P2P payments growing robustly- But represent a tiny sliver of retail payments - Zoompass and PayPal - Going forward: 62% 2012-2015 CAGR- Table 2-1: Canadian E-Wallet/P2P Transaction Value, 2011-2015 - NFC mobile payments at POS: significant challenges ahead - NFC mobile payment growth inhibitors- Limited acceptance - Limited access - Limited transaction value amounts - Limited payment flexibility; no loyalty flexibility - Fee & competition concerns - Payment growth context - Cash and check garner largest value share - Credit and debit gain - Contactless card growth - Prepaid use also rises aggressively, but total value remains very small - Graph 2-1: Canadian Retail Payments Value, by Payment Type, 2008-2011 Chapter 3: Macro Trends Shaping Canadian Mobile Payments Landscape Internet and mobile phone use trends Mobile phone usage nears saturation Mobile phone coverage virtually universal Table 3-1: Canadian Wireless Subscribers, Revenue, Availability and Penetration, 2010 and 2011 Smartphone share nears 60% Graph 3-1: Quarterly Canadian Smartphone/Feature Phone Share, 2011 Smartphone share passes 50% 100% penetration by 2014 Apps and more apps Graph 3-2: iTunes Music and App Store Downloads Tablet penetration exceeds U.S. rate Broadband internet availability nearly universal Table 3-2: Residential Internet, Broadband and High-Speed Broadband Metrics, 2011 Household internet access at 80% Graph 3-3: Percentage of Canadian Households with Home Internet Access, 2010 Online banking highly penetrated eCommerce and online merchant adoption E-commerce lags Table 3-3: Canadian Electronic Commerce, Number and Value of Orders Credit cards dominant online payment option, but online payment services have foothold Small- and midsize- businesses Small business online penetration very high Online banking penetration high; online selling is low PayPal leading internet payment choice Table 3-4: Internet payment solutions used by SMEs Less than half can accept online payments Table 3-5: Small- and Medium-Size Business Payment Acceptance Rates, Preferred Payment, and Share of Dollar Sales And mobile platform adoption very low Social networking not significant Justifying cost of electronic payment equipment a challenge Graph 3-4: Obstacles to Accepting Electronic Payments Payment methods NFC and contactless Is 80,000 enough to drive a revolution PayPass merchant adoption passing 20,000 But only 5% terminal penetration An urban skew Table 3-6: MasterCard PayPass Terminals & Terminals per Capita: Top 10 Canadian Cities by Population, 2012 payWave skewed heavily to major chains; narrow retail segment scope Table 3-7: Visa payWave Merchant Category Penetration: Top 10 Canadian Cities by Population, 2012 Don't count out QR codes Eyeing P2P Lots of checks and cash left to convert Online/mobile opportunity: P2P transactions skew to cash Table 3-8: Percentage of Consumer Transactions by Method of Payment & Payment Channel Card-and phone-based opportunity: Most micropayments made in cash Table 3-9: Percentage of Consumer Transactions by Transaction Value Range & Method of Payment Mobile banking and mobile payments use and interest Awareness is relatively high Usage foundation is forming Mobile payments gaining a foothold NFC and wallet penetration is low But mobile P2P has taken hold Future intent suggests pent up demand for mobile payments. . .

. . . and for more holistic mobile financial & promotional organization tools Security and fraud concerns Need for robust digital identification and authentication Research In Motion to address mobile wallet security Chapter 4: Canadian Mobile Phone Usage Trends Summary analysis - Mobile phone usage and smartphone usage share - Smartphone share well above 50%- Youth and non-Europeans lead the way - Table 4-1: Canadian Mobile Phone & Smartphone Usage Penetration, 2012 - Operating system: still RIM territory- Graph 4-1: Quarterly Canadian Smartphone Operating System Share, 2011 - Smartphone users v. non-smartphone users: feature usage, bill & downloads- Texting carries across smartphones and non-smartphones - Strong feature-driven user base for mobile payments providers to target - Table 4-2: Table Feature Usage, Phone Bill & App Download Frequency: Smartphone Users V.Non-Smartphone Users, 2012 - Demographic analysis- Table 4-3: Smartphone User Feature Usage, Phone Bill & App Download Frequency: By Gender, 2012 - Table 4-4: Smartphone User Feature Usage, Phone Bill & App Download Frequency: By Age, 2012 Chapter 5: Canadian Mobile Banking Trends Summary analysis Mobile banker definition 18-29s a pivotal demographic Table 5-1: Mobile Banking: Canadian Usage Penetration, 2012 Mobile banking features & services More than 4 million using phone to check account balance/recent transactions Mobile bill payment catching on Table 5-2: Mobile Banking Features & Services Usage Penetration and Population: Canadian Population, Mobile Phone & Smartphone Users, 2012 Mobile bankers = smartphone users Moderate usage frequency Table 5-3: Mobile Banking & Mobile Banking Frequency: Mobile Phone, Smartphone & Non-Smartphone Users, 2012 Chapter 6: Canadian Mobile Payments Trends Summary analysis - Mobile payer definition - Gaining a foothold- Table 6-1: Mobile Payments: Usage Penetration, 2012 - But marked by infrequent use - Mobile payment methods- Bill payment has widest usage footprint - P2P taking hold - Online purchasing more prevalent than most mobile payment methods - Less than 1 in 10 tapping phone at POS; even fewer using virtual wallets - Table 6-2: Mobile Payment Methods, 2012 - Payment cards prevailing funding option, followed by bank account & PayPal- Wallet solutions not relevant yet - Carrier direct billing and iTunes - Table 6-3: Mobile Payments: Payment Sources, 2012 - Past vs. next 12 months: mobile payment, deposit & communication methods- In light of current use, NFC mobile payment interest is pronounced - Picture check deposit and bill payment - Graph 6-1: Mobile Payers' Mobile Payment, Deposit and Communication Methods: - Current v. Intended Use, 2012 - Interest during next 12 months- Interest more prevalent among smartphone users - Table 6-4: Interest in Mobile Phone Payment, Deposit & Communication Methods in Next 12 months: - Mobile Phone, Smartphone & Non-Smartphone Users, 2012 - Mobile bankers more apt to express interest in mobile payment & deposit methods - Table 6-5: Interest in Mobile Phone Payment, Deposit & Communication Methods in Next 12 months: - Mobile Phone Users, Mobile Bankers & Mobile Payers, 2012 Chapter 7: Canadian Interest in Mobile Financial, Promotional & Shopping Tools Summary analysis Introduction Mobile Phone Financial & Promotional Organization Mobile Financial & Promotional Organization Tools: Current Use & Future Use Graph 7-1: Mobile Payers: Current and Future Use of Mobile Financial & Promotional Organization Tools, 2012 Non-smartphone users interested, too Table 7-1: Interest in Mobile Financial And Promotional Organization Tools in Next 12 months: Mobile Phone, Smartphone & Non-Smartphone Users, 2012 Mobile bankers most apt to express interest in variety of methods Table 7-2: Interest in Mobile Financial And Promotional Organization Tools in Next 12 months: Mobile Phone Users, Mobile Bankers & Mobile Payers, 2012 Mobile Phone Shopping Enhancements Mobile Shopping Tools: Current Use & Future Use Path to purchase An online shopping laggard Mobile purchase apps Comparing prices while shopping a popular phenomenon Barcode scanning demand Graph 7-2: Mobile Payers: Current and Future Use of Mobile Shopping Tools, 2012 Non-smartphone users interested, too Table 7-3: Interest in Mobile Shopping Tools in Next 12 months: Mobile Phone, Smartphone & Non-Smartphone Users, 2012 Mobile banker interest suggests platform development route Table 7-4: Interest in Mobile Shopping Tools in Next 12 months: Mobile Phone Users, Mobile Bankers & Mobile Payers, 2012 Chapter 8: Canadian Mobile Payments Strategies: Card Associations Summary analysis- American Express - Interac - MasterCard - Visa Canada - American Express Canada - Payment diversification- Prepaid moves - Contactless chip technology migration - Mobile banking website - No Canada Serve yet - Interac - Non-profit status a boon and a bane - Products and services- Interac Flash: Canada's first contactless debit payment function - Interac Online - Interac e-Transfer - Low, low, low fees - MasterCard- Maestro take a bow--then leaves the stage - PayPass- Security - New issuers - PayPass Wallet Services - PayPass global network remains small- But Canada tells a slightly different story - But only 3% terminal penetration - An urban skew - Table 8-1: MasterCard PayPass Terminals & Terminals per Capita, Top 10 Canadian Cities by Population, 2012 - Visa Canada - Visa payWave - payWave skewed heavily to major chains; narrow retail segment scope- Table 8-2: Visa payWave Merchant Category Penetration, Top 10 Canadian Cities by Population, 2012 - CIBC mobile payment app - Visa digital wallet - Zoompass prepaid card option - Co-badged debit foothold Chapter 9: Canadian Mobile Payments Strategies: Nonbanks - Carrier-Based Payment Strategies - Rogers Communications Graph 9-1: Wireless Carrier Mobile Phone Subscriber Market Share, Q3 2012 Direct carrier billing Rogers-branded suretap solution Gemalto partnership Financial institution A credit card Zoompass Major partnerships Zoompass Tag Zoompass functionality Enrollment Loading the wallet Transferring money Prepaid card option Fee structure Table 9-1: Zoompass Account Fees Table 9-2: Zoompass Account Funding and Transaction Maximums Alternative Payments & Emerging Wallet Payment Strategies - Google Wallet - PayPal - Square - Google Wallet Not in Canada, for some time we expect But study it closely Wallet 1.0: lots of fanfare; little success Wallet 1.5: putting it in the cloud Calling all cards Save to Wallet feature Online/offline integration: Enter the virtual prepaid card Online purchases: ubiquity, courtesy of MasterCard In-store purchase limited by NFC Security enhancement Wallet 2.0: Leapfrogging NFC with a physical card Thank you, Discover PayPal 100 million accounts and counting Online and mobile capability Mobile payment apps In-store payment launching in U.S.

Already a strong Canadian online player Mobile checkout enabled for hundreds of thousands of Canadian merchants PayPal Here: POS payment solution PayPal Here delays holding it back Square, Inc.

How much it costs Table 9-3: Square Pricing Options & Fees How it works Open tab feature Loyalty tracking Security Tools Square Card Reader Square Register Starbucks U.S. relationship does not extend to Canada Direct Carrier Billing - Text2pay - Bango - Emerging mobile payment acceptance options - NetSecure Technologies Like Square, but not like Square Kudos Slice Payfirma NFC in the works Fee structure Table 9-4: Payfirma Mobile Payment Pricing Chapter 10: Mobile Payments Strategies: Canadian Banks - Summary analysis - Bank of Montreal - Mobile PayPass Tag - Canadian Imperial Bank of Commerce - Mobile banking leadership - CIBC Mobile Payment App Who can use it Incentive to use it How they can use it Royal Bank of Canada Mobex Mobile Payment provides learning curve Mobile wallet launch on the horizon - Scotiabank/ING Direct Passive social network banking on Facebook Remote check deposit Toronto-Dominion Bank - Mobile banking app launches met with strong demand Chapter 11: Tim Hortons & Starbucks Canadian Mobile Payment Strategies - Summary analysis: retailer perspective - A Tale of Two Chains: Starbucks and Tim Horton's - Tim Horton's opts for NFC - Starbucks Canada takes the barcode route 100 mobile million transactions and counting Stored value card foundation Benefits Square partnership--a Square investment But Starbucks chooses PayPal in Canada Appendix - Methodology - Consumer survey methodology U.S. Cell Phone Ownership/Use, by Demographic: 2012 Survey Comparison Packaged Facts Canadian Survey Demographics Market size and forecast - Report table interpretation - Abbreviations - Terms and definitions Explanatory tables Table A1: Mobile Phone, Smartphone, Non-Smartphone, Mobile Banking & Mobile Payments Users, 2012 To order this report:Payment_Processing Industry: Mobile and Alternative Payments in Canada ContactNicolas BombourgReportlinkerEmail: nicolasbombourg@reportlinker.comUS: (805)652-2626Intl: +1 805-652-2626 SOURCE Reportlinker

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