|[January 07, 2013]
Rambus Unveils Imerz, an End-to-End Interactive Multi-Media Platform
LAS VEGAS --(Business Wire)--
Inc. (NASDAQ: RMBS), the innovative technology solutions company
that brings invention to market, today unveiled a new multi-media
solution that allows consumers to interact with and access "over the
top" video in a personalized, immersive experience.
Rambus (News - Alert), which has traditionally been known for its memory architecture
solutions, will publicly demonstrate its software-based, multi-media
solution this week in Las Vegas, NV.
The Rambus Imerz™ universal platform uniquely allows for integrated
multi-screen viewing, social interaction, e-commerce and access to
metadata in a simple and compelling way.
"The level of access and interactivity we've been able to incorporate
into our Imerz platform is unprecedented for the consumer. While other
offerings have delivered aspects of interactive TV, we feel none of them
have successfully integrated all of the functionality into a single,
integrated offering like we have," said John Thomas, vice president of
the Mobile Technology Division at Rambus.
Key components of the new platform include:
Single point of integration for Content Rights Owners
Unique searching interface to discover and select video content
Seamless connection between TV and mobile, including mobile-based
media remote control
Deep social integration so that consumers can sign-on with their
social networks and share, post, discuss what they're viewing from
their mobile device and TV
On-screen interactivity with video and broadcast content, including
frame-by-frame synchronization of temporal/spatial tags for
story-telling, product information and e-commerce
Unparalleled communication opportunities for consumers to use in-app
IM, voice chat, video chat and on-TV social viewing
Content tagging service, including curated or live metadata logging
The Imerz media platform allows content rights owners and distributors
to integrate against a single point in the cloud to distribute their
content over multiple heterogeneous devices and take advantage of the
full interactivity. For example, Willow.TV, a rights owner for cricket
content in North America, has deployed the Imerz platform. In addition,
the Willow.TV application for GoogleTV is also based on the Imerz
platform and is available for download through the Google (News - Alert) Playstore.
Rambus is working with additional content rights owners, along with
distributors, to incorporate additional content and new end-points.
For additional information, please visit http://www.rambus.com/imerz
About Rambus Inc.
Rambus is the innovative technology solutions company that brings
invention to market. Unleashing the intellectual power of our
world-class engineers and scientists in a collaborative and synergistic
way, Rambus invents, licenses and develops solutions that challenge and
enable our customers to create the future. While best known for creating
unsurpassed semiconductor memory architectures, Rambus is also
developing world-changing products and services in security, advanced
LED lighting and displays, and immersive mobile media.
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