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Intershop and Shopatron partner for enhanced multi-channel solutions
[December 28, 2012]

Intershop and Shopatron partner for enhanced multi-channel solutions

Dec 28, 2012 (Datamonitor via COMTEX) -- Intershop Communications AG, a provider of e-commerce solutions, has announced its partnership with Shopatron, a US e-commerce technology company. The two companies will combine their expertise in the areas of software and services for multi-channel selling and order management solutions.

Shopatron customers will benefit from Intershop's commerce platform that is designed to support every aspect of multi-channel e-business today and into the future. With Intershop's engineered commerce engine, Shopatron customers can meet the requirements of their ever-changing and complex demand chains.

Shopatron and Intershop have developed an interface between the respective platforms and will work closely to market and deliver a pre-integrated solution. By integrating Shopatron's order management solution for branded manufacturers, Shopatron Manufacturer, into Intershop 7, customers can sell online and send the resulting orders to local retail shops for delivery to the customer. Shopatron's multi-channel retail solution, Shopatron Retailer, gives Intershop 7 the capability to fulfill orders from inventory centers, including both retail stores and distribution centers.

Jochen Moll, Member and Spokesman of the Board of Management, Intershop said, "Partnering with Shopatron further enhances Intershop 7's capabilities to be the platform of choice for successful e-business by supporting every conceivable channel to reach each of their customers, partners, and suppliers. The resulting multi-channel solution is a win for manufacturers, retailers and consumers because it provides the agility required of a commerce solution combined with enhanced fulfillment." Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon

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