New York, NY, Dec 17, 2012 (PRWeb.com via COMTEX) --
Companies need more than just a Facebook page and Twitter account to take full advantage of social media.
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program by Tom Funk provides entrepreneurs, veteran technical managers and marketers with the practical tools and techniques they need to increase the size, interactivity, and buzz of their social media programs.
The challenge for most managers, who may have already rolled out disappointing and time-wasting social media programs, is the staggering number of choices associated with expanding social media. The book cuts through the confusion about which direction to go. It simplifies complex tasks, such as adopting and tracking key performance metrics, developing online ad campaigns and creating Facebook apps. The book addresses the impact of games, giveaways and sweepstakes, with an eye towards making these efforts go viral.
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program explains legal and other risks, and describes best practices for success on Facebook, Twitter, LinkedIn, Groupon, and other SM platforms. It also addresses the budgetary issues of how much to invest in people and infrastructure based on goals. And it answers the practical questions of how a company can formulate and execute reasonable brand-awareness goals and write a social media business plan. To help managers assess opportunities and evaluate their companies' niche markets, the book reveals how other companies achieved social media success, and includes many how-to's, case studies and campaign results and interviews with ecommerce managers.
To learn more about Advanced Social Media Marketing visit http://www.apress.com/9781430244073
*User Level: Beginner to Advanced
*Publication Date: December 12, 2012
*Available eBook Formats: EPUB, MOBI, PDF
About the Author
Tom Funk is a 20-year-veteran of ecommerce and online marketing and advertising, including serving as senior marketing manager at Green Mountain Coffee Roasters. His previous books include Web 2.0 and Social Media Playbook for Business.
About Apress Media
Apress Media is a technical and business publisher devoted to meeting the needs of IT professionals, software developers, programmers, and business leaders with more than 1,000 books in print and electronic formats. Apress provides high-quality, no-fluff content that helps serious technology professionals build a comprehensive pathway to career success. Since 2007, Apress has been part of Springer Science+Business Media, one of the world's leading scientific, technical, and medical publishing houses, enabling global distribution of Apress publications.
For more information about the innovative approach Apress takes to publishing, please visit http://www.apress.com.