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Year in Review: YP? Local Insights Digital Report Reveals Consumer and Advertiser Local Search TrendsTUCKER, Ga. --(Business Wire)-- YP, North America's largest local search, media and advertising company, today released its YP? Local Insights Digital Report: Year in Review. The end-of-year report uncovers trends across the rapidly-evolving local advertising ecosystem, including changing mobile search behavior, top search terms and top-growing local advertiser categories of the year. Published quarterly, the YP? Local Insights Digital Report focuses on data from the YP? Local Ad Network, which generated more than 2.2 billion searches over the past year and powers local for 300+ online and mobile publishers.i "This year, more than ever, we witnessed the impact of how mobile lifestyles are changing the way consumers search for a merchant and when," said Ken Ray, Chief Marketing Officer at YP. "Our findings reveal that consumers are relying on smartphones for more than just time-sensitive needs, which is a shift from traditional mobile search. This change in behavior is creating an intersection for YP and the rest of the search and advertising industry to connect consumers and local businesses in new ways." Key Findings from the Year in Review include: Changing Mobile Search Behavior and Preferences
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Get access to these insights and the full report here: http://corporate.yp.com/localinsightsq4. About the YP? Local Insights Digital Report The YP? Local Insights Digital Report reflects on the rapidly-evolving online and mobile local advertising ecosystem, as mobile search emerges to provide additional ways of connecting consumers and local businesses. This Insights Report is based on internal data from more than 2.2 billion searches and 39 billion impressions from a full year across the YP? Local Ad Network's 300+ online, mobile, IPTV (News - Alert) and directory assistance publishers. About YP YP is North America's largest local search, media and advertising company. Its mission is to help small businesses and communities grow. Millions of searches occur daily using YP products to find, compare and select local merchants. The company's flagship consumer brands include the YP.com? site, a top 40 U.S. Web domain, the highly rated YP? app and the YP Real Yellow Pages directory, the largest Yellow Pages directory in the world by revenue. The company's wide range of print and digital advertising products is designed to address the evolving local search needs of consumers and help advertisers grow their business. The YP? Local Ad Network provides advertisers with an opportunity to reach more than 180 million monthly users across over 300 affiliated online and mobile publishers. Through customized campaigns designed by media consultants, YP provides local businesses with one of the most cost effective sources for consumer leads. YP products and services are backed by thousands of media consultants in local markets across the US with relationships spanning over 600,000 businesses. An affiliate of Cerberus Capital Management, L.P., one of the world's leading private investment firms, recently acquired a controlling interest in YP from AT&T (News - Alert). Keep tabs on YP updates on Facebook: www.facebook.com/YP or by following @YP on Twitter (News - Alert). __________________________________________ i YP Internal sources, October 2011 - September 2012 ii YP internal data, October 2011 vs. October 2012. iii YP internal data, based on category searches Q3 2011 vs. Q3 2012. iv YP internal data, Q4 2010 - Q3 2011 vs. Q4 2011 - Q3 2012. v YP internal data, Q4 2010 - Q3, 2012 unless otherwise noted. Numbers are averages across entire category and do not reflect individual performance. Past performance cannot be used to predict future performance. vi YP internal data, Q4 2011 - Q3 2012. Categories listed have peak seasons at least 6 weeks long. Numbers are averages across entire category and do not reflect individual performance. Past performance cannot be used to predict future performance. vii YP internal data, based on number of advertisers, Q4 2010 - Q3 2011 vs. Q4 2011 - Q3 2012. Minimum 200 advertisers. viii YP internal data, Q3 2011-Q2 2012. Categories with call tracking and minimum of 10,000 calls over 12 month period.
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