|[December 13, 2012]
The Jones Group and EachScape Join Forces to Bring Holiday Cheer to Nine West Salespeople
NEW YORK --(Business Wire)--
Inc., the leading platform for building and managing high end, highly
custom, native apps, today announced that it was selected by The Jones
Group Inc. (NYSE: JNY) to power and manage its internal app for the Nine
West brand. The app will serve as a tool for Nine West's sales
associates and roll out to Nine West's wholly-owned stores, just in time
for the holiday season. EachScape will allow Nine West to build the app
like a developer, with no coding required.
The Jones Group joins an increasing number of enterprises that are
embracing apps as internal productivity tools. Currently, 71 percent of
enterprises are either looking to or are actively deploying their own
mobile applications. Using EachScape's powerful drag & drop platform,
the app will enable the Nine West sales team to access important
internal tools-Including lookbooks, retail store layouts and training
materials-as well as ecommerce, which will allow the sales team to order
items online that are out of stock in-store. By moving from printed
materials to mobile apps, retailers get the benefit of presenting their
teams with dynamic, updatable information, more images and videos, and
interactivity to provide tracking and feedback to program managers.
"The Nine West iPad app is a critical ingredient in creating an
interactive shopping experience inour stores," said Scott Bowman, Group
President of Global Retail and International Development of The Jones
Group. "This integrates our digital channel into the store experience
while also providing our store team with an experiential management and
"We are thrilled to work with Nine West to deliver an amazing app that
will provide a myriad of tools for their salespeople in time for the
crucial holiday shopping season," said Ludo Collin, CEO of EachScape.
"Building the app is one part of it, but we will be there to manage the
app and continuously iterate to ensure it is delivering the ultimate
value for Nine West."
Clients including NBC, Scripps, Little Brownie Bakers, a division of the
Kellogg Company, and Nivea already rely on and trust EachScape for
delivering the guidance and the tools they need to create, deploy, and
manage some of the most beautiful, engaging and powerful apps used
around the world.
Launched in 2009, EachScape provides an open, powerful drag & drop
environment for creating and managing mobile applications without the
use of templates. EachScape utilizes component "Blocks" to build and
allow full customization of app functionality without any limitations.
EachScape currently generates apps for iOS, Android (News - Alert), GoogleTV, and
HTML5. Based in New York City, EachScape was founded by experienced
mobile experts Ludo Collin and Bob Fitterman. For more information
please visit www.EachScape.com.
About The Jones Group Inc.
The Jones Group Inc. (www.jonesgroupinc.com)
is a leading global designer, marketer and wholesaler of over 35 brands
with product expertise in apparel, footwear, jeanswear, jewelry and
handbags. The Jones Group has a reputation for innovation, excellence in
product quality and value, operational execution and talent. The Company
also markets directly to consumers through branded specialty retail and
outlet stores and through its e-commerce sites.
The Company's internationally recognized brands and licensing agreements
(L) include: Nine West, Jones New York, Anne Klein, Kurt Geiger, Rachel
Roy (L), Robert Rodriguez, Robbi& Nikki, Stuart Weitzman, Brian Atwood
(L), Boutique 9, Easy Spirit, Carvela, Gloria Vanderbilt, l.e.i.,
Bandolino, Enzo Angiolini, Nine & Co., GLO, Joan & David, Miss KG, Jones
Wear, Kasper, Energie, Evan-Picone, Le Suit, Mootsies Tootsies, Grane,
Erika, Napier, Jessica Simpson (L), Givenchy (L), Judith Jack, Albert
Nipon, Pappagallo, Rafe (L) and C&T Costello Tagliapietra (L).
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