|[December 12, 2012]
HumanaVitality® Announces Wellness Rewards Solution for Eligible Humana Medicare Members
CHICAGO --(Business Wire)--
Boomers and other eligible beneficiaries for Medicare have a new ally in
their pursuit of good health and well-being. HumanaVitality, LLC, a
joint venture between Humana
Inc. (NYSE: HUM) and Discovery Holdings, Ltd, will begin offering
its wellness and rewards solution to approximately 812,000 Humana
Medicare Advantage, Humana Medicare Advantage Prescription Drug Plan and
Humana Medicare Supplement members in select plans in select markets.
Wellness is top-of-mind for boomers and seniors alike. A recent study
from the American
Hospital Association reveals that without a stronger prevention
effort, six of every 10 boomers will be managing more than one chronic
condition by 2030. Specifically, diabetes is projected to affect one out
of every four boomers and obesity is expected to affect one out of every
which has more than 1.6 million members nationally, provides people with
proven tools, resources and incentives designed to help them make
healthier choices. Starting next month, Medicare beneficiaries in select
markets who are enrolled in eligible Humana Medicare plans will be able
to sign up for HumanaVitality.
"HumanaVitality is bringing the same proven techniques and education to
Humana Medicare beneficiaries that we've used for the past 18 months
with our 1.6 million HumanaVitality members," said Joe Woods, CEO of
HumanaVitality. "It's a sophisticated, yet simple idea: lay out a
customized path to better health; support them every inch of the way;
and reward them for the healthier decisions they make."
As HumanaVitality members, these Medicare beneficiaries will receive
Vitality (News - Alert) PointsTM for activities, such as obtaining
preventive screenings, exercising, donating blood, getting CPR-certified
and quitting smoking. When members get preventive screenings or
vaccinations they also earn Vitality Bucks®, which are
redeemable for items such as gift cards or fitness apparel. Members also
have access to HumanaVitality's new Vitality Healthy Foods program,
offerin participants a five percent savings on healthy food items at
"Boomers and seniors are redefining the aging process and defying the
limitations," said Tom Liston, President of Humana's Retail Segment.
"With the support of a program like HumanaVitality anyone-regardless of
age or current health condition-can take back the reigns of their health
and improve their ability to get and stay healthy. Our goal is to create
an experience that makes this process easy for Humana Medicare members
at every stage of life."
HumanaVitality is a natural extension of the variety of well-being
initiatives Humana currently offers to seniors and other beneficiaries
as part of its dream to helping people achieve lifelong well-being.
Select programs include the Humana Walmart-Preferred Rx Plan - with
nearly 1.5 million Medicare beneficiaries currently enrolled - and our
Humana Guidance Centers, a nationwide network of 24 member-focused
facilities in retail locations that provide individuals on-site help so
they can better manage their health plans, as well as their personal
health and well-being.
HumanaVitality®, headquartered in Chicago, Ill., is a joint venture
between Humana Inc. and Discovery Holdings, Ltd. Humana partnered with
Discovery because of its 14 years of worldwide experience using
behavioral, clinical and actuarial science to motivate individuals to
make healthier choices. By integrating rewards with healthy behaviors,
HumanaVitality provides the tools and support necessary to help Humana
members live healthier lives and furthers Humana's Dream to Help People
Achieve Lifelong Well-BeingSM.
HumanaVitality has more than 1.6 million members who are enhancing their
health and wellness through a comprehensive integrated approach to
lifestyle improvement. For more information about HumanaVitality, please
visit the company's website at www.humanavitality.com.
You can also find us on Facebook (News - Alert): http://facebook.com/humanavitality,
Twitter (News - Alert): @HumanaVitality,
and Google (News - Alert)+: HumanaVitality.
To comply with Medicare requirements, the HumanaVitality program for
Medicare members may vary from the HumanaVitality program for other
Humana Inc., headquartered in Louisville, Kentucky, is a leading health
care company that offers a wide range of insurance products and health
and wellness services that incorporate an integrated approach to
lifelong well-being. By leveraging the strengths of its core businesses,
Humana believes it can better explore opportunities for existing and
emerging adjacencies in health care that can further enhance wellness
opportunities for the millions of people across the nation with whom the
company has relationships.
More information regarding Humana is available to investors via the
Investor Relations page of the company's web site at www.humana.com,
including copies of:
Annual reports to stockholders;
Securities and Exchange Commission filings;
Most recent investor conference presentations;
Quarterly earnings news releases;
Replays of most recent earnings release conference calls;
Calendar of events (including upcoming earnings conference call dates
and times, as well as planned interaction with research analysts and
Corporate Governance information.
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