|[December 12, 2012]
24/7 Media and Jumptap Offer Single Ad Buy Across Mobile and Online Screens
NEW YORK --(Business Wire)--
24/7 Media, a global leader in digital media & technology, and Jumptap,
Inc., the leader in targeted mobile advertising, announced today a
break-through offering that will enable advertisers to reach their
desired audience across mobile and PC-based online display in a single
buy - a first in the industry.
Content consumption and task-related behaviors are fragmenting across
screens at an unprecedented pace, and consumers are increasingly
indifferent to the screen from which they garner information. By
offering advertisers a two-screen opportunity, 24/7 Media (with a reach
of 86 percent of internet users*) and Jumptap (with a reach of 85
percent of smartphone users**) are bridging the elusive gap between
mobile and online media. The offering opens up new levels of scale and
transparency in mobile advertising, allowing advertisers to deliver
their message to users across screens including tablets and smartphones.
This unified offering will help advertisers reduce the inefficiencies
and waste associated with campaigns running across mobile and online
display. As the product develops, cross-screen frequency capping and
retargeting will reduce the media tax placed on marketers and consumers
alike when a campaign reaches the same user more times than desired on
multiple devices. In addition, tracking across both devices is unified,
allowing for seamless integration of campaign learning data.
Through this expanded partnership, 24/7 Media and Jumptap bring the same
level of control and transparency associated with online campaigns to
the mobile world while also giving advertisers unprecedented access to
desired audiences across devices. The cross-screen solution is being
tested by a select number of beta advertisers. Full roll-out is expected
for Q1 2013.
"We are delighted to provide advertisers with a new vehicle to bridge
traditionally isolated digital media spaces," said Nicolle Pangis,
President, Real Media Group, a division of 24/7 Media. "Jumptap has been
a clear leader and a great partner in the mobile space and with this
market-leading offering, we are making cross-channel media buying
available for our clients for the first time and making it simple."
This new offering, which builds on a successful, long-standing
relationship between 24/7 Media and Jumptap, is the type of
revenue-enhancing innovation that advertisers and publishers have come
to expect from 24/7 Media and Jumptap.
The relationships and technology disclosed in this press release may be
protected under one or more of Jumptap's issued and pending patents,
including but not limited to, U.S. Pat. No. 7,912,458.
*comScore (News - Alert), October 2012
**comScore 2012 & Jumptap network data
About 24/7 Media, Inc.
24/7 Media, Inc., formerly 24/7 Real Media, is a leader in digital
marketing technology, serving advertisers, agencies and digital
publishers worldwide. The company has been in the forefront of media
innovation for fifteen years. The 24/7 technology platform spans every
digital channel, providing users with unprecedented control and
consolidated data analysis. This technology powers two specialized
business units: Real Media Group helps marketing organizations engage
their audiences with superior precision, transparency and return on
investment. The group also helps digital publishers monetize their
properties and manage advertising operations more effectively. Media
Innovation Group provides advertisers and agencies with strategic
consulting and implementation services that deliver competitive
advantage in fields being transformed by technology.
24/7 Media is a WPP Digital company headquartered in New York with 18
offices in a dozen countries. For more information, please visit www.247media.com.
24/7 Media is a member of the NAI and adheres to the NAI privacy
principles that have been applauded by the FTC (News - Alert). These principles are
designed to help ensure Internet user privacy. For more information
about online data collection associated with ad serving, including
online preference marketing and an opportunity to opt-out of 24/7 Media
cookies, go to: www.networkadvertising.org.
About Jumptap, Inc.
Jumptap, Inc. (www.jumptap.com)
is the leader in targeted mobile advertising. Reaching 134 million
mobile users in the U.S. and 206 million mobile users worldwide, Jumptap
uses its extensive technology portfolio, as well as industry-first
partnerships with third-party data providers, to understand mobile
audiences better than any other ad network and provide intelligent
targeting with scale. Through its large network of premium publishers
and apps, and constant campaign optimization, Jumptap delivers the best
ROI for advertisers and highest yield for publishers and developers.
Jumptap has pioneered mobile advertising privacy standards and is
committed to unlocking mobile opportunities for all parties through its
ongoing industry research, such as its Understanding Mobile Audience (News - Alert)
series and monthly MobileSTAT report. Visit http://www.jumptap.com
for more information; join our Facebook (News - Alert) community, follow us on Twitter
at @Jumptap and check out our latest ads at the Jumptap
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