[December 07, 2012] Bonobos and Qualtrics Utilize Real-Time Customer Insight Tweet Dec 07, 2012 (Close-Up Media via COMTEX) -- Qualtrics, a provider of enterprise data collection and survey software, announced its engagement with Bonobos, a clothing brand launched on the internet in the United States. According to a release, Bonobos successfully uses the Qualtrics Research Suite platform to execute customer surveys, gathering valuable consumer intelligence to improve and expand its product lines and better serve their customer. Bonobos offers a full menswear line known for exceptional fit and colorful energy. By proactively capturing the voice of the customer, Bonobos equips its designers and merchandisers with the insight needed to improve and adapt their offerings, including expanding its product line. Recently, the company said it used detailed customer feedback to design a slimmer-cut dress shirt and edit their sweater and denim offerings. "Learning about our customers helps us serve them better. Since the start, we've built our business on customer input in order to design better-fitting clothes and a better shopping experience" said Craig Elbert, vice president of marketing at Bonobos. "By leveraging Qualtrics as our do-it-yourself research platform, we're able to effortlessly create friendly surveys, targeting specific markets while working within a lean start-up budget." "We're helping brands easily capture the voice of the customer in order to better understand the mindset of their audiences on a real-time basis," said Ryan Smith, CEO of Qualtrics. "By providing marketing teams with the survey platform to conduct research more quickly and easily, we're empowering them to act on those customers' insights faster than their competitors." More information: www.qualtrics.com www.bonobos.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]