Pantone Color of the Year for 2013: Emerald
Dec 06, 2012 (Los Angeles Times - McClatchy-Tribune Information Services via COMTEX) --
Pantone's color of the year announcement usually comes with psycho-sociological musings from experts about how the new hue is "encouraging and uplifting" (Honeysuckle in 2011), or evocative of "hope and reassurance" (Mimosa in 2009), or suggestive of "a touch of exoticism" that's just right for the times (Tigerlily in 2004). This year, we'll just say it plainly: Pantone's color of the year for 2013 is Emerald.
Just how influential will Pantone's annual choice turn out to be Hard to say. Color forecasters, manufacturers and store buyers do put some stock in the selection, if anything because the announcement has become something of a marketing juggernaut unto itself.
The Pantone press release issued Wednesday night cited an emerald-hued Pantone-Sephora beauty collection to be released in the spring, as well as spring fashion collections by Tracy Reese, Nanette Lepore and Marimekko that use Emerald as part of their palettes.
But in the color-of-the-year derby, the paint company Sherwin-Williams named a midcentury-tinged blue called Aloe -- "a hint of mint and lots of moxie" -- as its top hue for 2013.
Not to be outdone, Benjamin Moore has named Lemon Sorbet as its color of year for 2013, a "whispery tint" that is "evocative of the [economic] uptick."
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