|[December 06, 2012]
Fierce, Inc. Predicts 2013 Business Communications and Leadership Trends
SEATTLE --(Business Wire)--
Inc., leadership development and training experts, today announces
its predictions for management and business communications for 2013.
These predictions are based upon the company's training experiences with
organizations ranging from global Fortune-level businesses to
startups and non-profits across the country. Fierce expects to see
business communications and leadership methods continue to be dominated
by the dual impacts of technology and the modernization of management
methods. These predictions include:
1. Forward-thinking companies ditch the annual performance review.
The antiquated yearly performance review will begin to see a rapid
demise. More frequent, even ad hoc, employee performance reviews will
replace the stilted, uncomfortable conversations of yesteryear.
Organizations will embrace more spontaneous conversations about
specific, recent performance functions, improving overall organization
communication and allowing employees to more quickly improve the quality
of their contributions.
2. Work/life balance incentives become as coveted as monetary perks.
Cash-based incentives have long been the primary tool used to motivate
and reward employees. In the modern workplace, where responsibilities
are rarely constrained to office hours, work/life balance incentives
have greater value. Fierce anticipates that incentives such as increased
or even unlimited vacation time, the ability to pursue personal
interests while at the office, e.g. gym memberships, continued
education, management of fantasy football teams, etc., and even
encouragement to engage in charitable efforts on company time will all
become more prevalent.
3. Social media policies mature. Social media has become a
powerful communication tool, but also a risky one. In 2012, an Olympic
athlete and a campaign aide were severely punished for poor
communication choices delivered via social media. In 2013, organizations
of all types will develop clearer social media policies, eliminating
some of the ambiguity that currently exists. In addition, IT staffs and
marketing departments will collaborate more closely to develop methods
and policies that allow employees to engage in strategically driven
social media marketing.
4. Succession planning becomes a higher priority. C-suite changes
are inevitable, and the pressures on company executives are only
increasing. 2013 will continue to see significant turnover at the very
top of organizations in all industries, but companies will become better
prepared for these changes. Investment in succession planning will
skyrocket, allowing companies to better manage change internally and
5. "Jacks and Janes of all trades" become corporate heroes.
After decades of increasing specialization within organizations,
businesses will begin to reward the ability to "wear multiple hats."
Corporate leaders are recognizing that in a downsized business
environment, employees need to handle an increasing number of diverse
tasks. What's more, millennials entering the workforce are resisting
specialization, instead opting for career opportunities that offer broad
"The business environment is more competitive than ever, and companies
are looking at all factors that can give them an edge, including how to
attract, keep, and motivate their employees," said Halley Bock, CEO and
president of Fierce, Inc. "In 2013, we predict that organizations will
more rapidly adopt non-traditional approaches to empower and even
invigorate staff to achieve more."
Inc. is an award-winning leadership development and training company
that drives results for business and education by improving workplace
communication. Fierce creates authentic, energizing, and rewarding
connections with colleagues and customers through skillful conversations
that lead to successful outcomes and measurable ROI. Tailored to any
organization, Fierce principles and methods translate across the globe,
ensure individual and collective success, and develop skills that are
practical, easy-to-learn and can be applied immediately. Fierce's
programs have been successfully implemented at blue-chip companies,
non-profits, and educational organizations worldwide, including Ernst &
Young, Starbucks, Wal-Mart, Coca-Cola, CARE, and Crate & Barrel. Fierce
has received numerous industry and business accolades. The company has
twice been honored as an Inc. 500|5000 company, in 2011 was named to TrainingIndustry.com's
"Companies to Watch" list, and in 2011 and 2012 selected to Seattle
Business magazine's "100 Best Companies to Work For" in Washington lists.
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