[December 06, 2012]

Yankee Group Announces Research Sponsorship with UBM Tech's New Mobile Commerce World

Yankee Group today announced collaboration as a Premier Research Sponsor for UBM Tech's newly launched Mobile Commerce World, happening at the Palace Hotel in San Francisco, June 24-26, 2013. As both a conference and expo, Mobile Commerce World is the only event of its kind designed to help Global 2000 business and technology executives create the most effective mobile commerce strategies. For more information or to register, visit www.mcommworld.com.

Analysts from Yankee Group's (News - Alert) Mobile Money team will share their insights on today's mobile commerce trends throughout the event, leading a conference track covering the technology and busiess cases for mobile payments and digital wallets as well as a keynote session on the evolving mobile ecosystem. Principal Analyst Nick Holland will also join the event's Executive Advisory Board.

"Yankee Group is excited to be an important part of this cutting-edge event in collaboration with UBM Tech," said Terry Waters, Yankee Group President and CEO. "With our exclusive research focus on mobility, our analysts have their fingers on the pulse of the key revenue opportunities enabled by this emerging global commerce platform."

Mobile Commerce World will feature in-depth educational programs, workshops, case studies, demonstrations and real-world technology implementations that present executives with the knowledge, competencies and contacts to remain competitive in the face of new revenue generation and business development opportunities. Attendees will learn about new business models, effective mobile Web and app development strategies and the new mobile consumer. A sponsor exposition will feature companies at the forefront of new mobile commerce products, services and strategies.

"As mobile commerce evolves, mobile payment technology becomes more pervasive and all industries are looking to leverage it," said Eliot Weinman, General Manager and Conference Chair of Mobile Commerce World. "Yankee Group is a recognized expert in Mobile Money, and its expertise will be invaluable to Mobile Commerce World attendees and sponsors across the mobile ecosystem."

About Yankee Group

Yankee Group is the preeminent research and advisory firm equipping companies to profit in a mobile world. The core of our content is proprietary research and analytics on the attitudes, behaviors and usage patterns of mobile users. Based on this research, we provide a range of actionable data, insights and advice to marketing, strategy and product executives driving the mobility revolution in leading companies worldwide.

About Mobile Commerce World

Mobile Commerce World is the only event of its kind designed to help business and technology executives of Global 2000 firms create the most effective mobile commerce strategies for their company. Part of UBM Tech's family of global brands, Mobile Commerce World is the leading mobile commerce event driving the next-generation of business practice and commerce worldwide. The flagship event is scheduled for June 24-26, 2013 at the Palace Hotel in San Francisco. For more information, visit www.mcommworld.com.

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