|[December 06, 2012]
Yankee Group Announces Research Sponsorship with UBM Tech's New Mobile Commerce World
BOSTON --(Business Wire)--
Group today announced collaboration as a Premier Research Sponsor
Tech's newly launched Mobile
Commerce World, happening at the Palace Hotel in San Francisco, June
24-26, 2013. As both a conference and expo, Mobile Commerce World is the
only event of its kind designed to help Global 2000 business and
technology executives create the most effective mobile commerce
strategies. For more information or to register, visit www.mcommworld.com.
Analysts from Yankee Group's (News - Alert) Mobile Money team will share their insights
on today's mobile commerce trends throughout the event, leading a
conference track covering the technology and busiess cases for mobile
payments and digital wallets as well as a keynote session on the
evolving mobile ecosystem. Principal Analyst Nick Holland will also join
the event's Executive Advisory Board.
"Yankee Group is excited to be an important part of this cutting-edge
event in collaboration with UBM Tech," said Terry Waters, Yankee Group
President and CEO. "With our exclusive research focus on mobility, our
analysts have their fingers on the pulse of the key revenue
opportunities enabled by this emerging global commerce platform."
Mobile Commerce World will feature in-depth educational programs,
workshops, case studies, demonstrations and real-world technology
implementations that present executives with the knowledge, competencies
and contacts to remain competitive in the face of new revenue generation
and business development opportunities. Attendees will learn about new
business models, effective mobile Web and app development strategies and
the new mobile consumer. A sponsor exposition will feature companies at
the forefront of new mobile commerce products, services and strategies.
"As mobile commerce evolves, mobile payment technology becomes more
pervasive and all industries are looking to leverage it," said Eliot
Weinman, General Manager and Conference Chair of Mobile Commerce World.
"Yankee Group is a recognized expert in Mobile Money, and its expertise
will be invaluable to Mobile Commerce World attendees and sponsors
across the mobile ecosystem."
About Yankee Group
Group is the preeminent research and advisory firm equipping
companies to profit in a mobile world. The core of our content is
proprietary research and analytics on the attitudes, behaviors and usage
patterns of mobile users. Based on this research, we provide a range of
actionable data, insights and advice to marketing, strategy and product
executives driving the mobility revolution in leading companies
About Mobile Commerce World
Mobile Commerce World is the only event of its kind designed to help
business and technology executives of Global 2000 firms create the most
effective mobile commerce strategies for their company. Part of UBM
Tech's family of global brands, Mobile Commerce World is the leading
mobile commerce event driving the next-generation of business practice
and commerce worldwide. The flagship event is scheduled for June 24-26,
2013 at the Palace Hotel in San Francisco. For more information, visit www.mcommworld.com.
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