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Revel Touch Powers Design Within Reach iPad Shopping Experience to Bring Authentic Modern Design to Life
[December 04, 2012]

Revel Touch Powers Design Within Reach iPad Shopping Experience to Bring Authentic Modern Design to Life

PALO ALTO, Calif. --(Business Wire)--

Revel Touch, a technology innovator in mobile ecommerce, today announced that the Design Within Reach (DWR) iPad app is immediately available to shoppers through iTunes here. The app is also available to design associates in select DWR Studio locations nationwide.

Built with the Revel Touch Merchandising Suite, the new tablet experience provides immersive access to the best in authentic modern design and incorporates new ways for design enthusiasts to engage and explore DWR's exclusive collection of modern furnishings and accessories. Through Revel Touch, the DWR app also debuts several first-ever capabilities to help customers envision the authentic modern design and appreciate the distinctive objects they are bringing into their homes. These include new ways to:

  • Inspire: Explore more than 40 beautiful spaces for living, dining, outdoor, work, and sleep by swiping through stylistically defined - and fully shopable - room vignettes.
  • Learn: Discover a world of design, and design from around the world with video, images, timelines, swipe-to-reveal quotations and more, that connect app users to iconic and contemporary designers, their products and their context.
  • Shop: Convenient access to DWR's full assortment of distinctive furnishings with the ability to search, sort, filter, browse by category, as well as purchase from the app.
  • Transition Between Studio and Home: Facilitate the in-store experience by allowing sales associates and customers to connect with the merchandise via an immersive touch experience.

"Our customers understand that our products are intelligent, thoughtful designs," said John McPhee, COO of DWR. "And they have high expectations from DWR. We wanted to provide something truly distinctive in our first iPad app. Revel Touch gave us access to a powerful and turnkey technology platform far beyond what we could build in-house, with the flexibility to quickly create an experience that is unlike anything else out there. Our team was able to focus on the best way to communicate th values of modern design and showcase our products, knowing that the Revel Touch platform could support our ideas without huge development costs."

"Shopping traffic and conversions on the tablet are simply exploding and brands want to take advantage of the immersive e-commerce experience the tablet can offer. Revel Touch's unique approach to mobile commerce enables brands like Design Within Reach to deliver an experience that supports how their consumers want to shop and how their brand can be reflected across channels," said Mar Hershenson, CEO of Revel Touch. "Our flexible architecture allows us to quickly build custom mobile experiences that enhance brands, engage users and drive sales, irrespective of their vertical. Design Within Reach is our first customer in the home furnishings category and a prime example of a brand that has translated beautifully to the tablet."

The scalable, robust Revel Touch Merchandising Suite is built from the ground up to support retail and e-tail brands, and offers full customization and flexibility to accommodate any brand and business goals. Designed for easy use by a merchandiser, the Revel Touch platform powers leading apps in verticals as diverse as apparel, home furnishings, crafts, party supplies, beauty and more. Key features include:

  • Turnkey solution that leverages existing brand assets, photography and social content for fast publishing to an interactive and engaging touch shopping experience on the tablet as apps or HTML5 browser experiences. This ensures rapid deployment and easy updates as the business demands.
  • Flexible platform that is totally customizable to a retailer's unique look, feel and business objectives.
  • Integration with existing ecommerce systems, product feeds and APIs to ensure that shoppers can always browse, search and purchase in-stock items.
  • Sophisticated data gathering and intelligence allowing for a personalized shopping experience.

Additional Resources:

  • More information on Revel Touch solutions is available here.
  • Connect with Revel Touch on Facebook and Twitter for updates and news.

About Design Within Reach

Design Within Reach, Inc., founded in 1998 and headquartered in Stamford, Conn., is the source for the best in authentic modern design. The company markets and sells its furniture and accessories to both residential and trade customers through its retail Studios in North America, and its Connecticut-based phone sales team at 1.800.944.2233. For inquiries regarding DWR Contract, visit

About Revel Touch

Revel Touch is a technology innovator that is defining mobile ecommerce for retailers and consumers by putting touch first in architecture and design. Revel Touch's Merchandising Suite provides a lush, touch-optimized shopping environment for the tablet, whether as apps or HTML5 browser experiences. The platform integrates with brands' existing ecommerce systems to quickly extend their footprint to their fastest-growing channels, and is designed from the ground up to be extremely quick and easy for a brand to deploy, update and customize. The company, which serves brands ranging from Anthropologie to Conde Nast's Lucky Magazine to Design Within Reach is privately held with offices in Palo Alto (News - Alert), California. For more information, please visit

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