Canadians say "I Want That" as The Source posts record sales during Black Friday and Cyber Week, begins a busy December
BARRIE, ON, Dec. 4, 2012, 2012 (Canada NewsWire via COMTEX) --
The Source today announced
record Black Friday and Cyber Week sales and expectations for a busy
December as the "I Want That" campaign highlights the best
communications and consumer electronics products for the 2012 holiday
season available at The Source.
Black Friday sales at The Source were up 39% compared to 2011, while
online sales alone were up 47%. During Cyber Week, online sales surged
"In past years, Canadians didn't always shop north of the border on
Black Friday Weekend, but record sales at The Source this year
underline that Canadian consumers are now choosing to shop right here
at home," said Charles Brown, President of The Source.
"We're seeing the surge continue as we enter the final weeks of what
promises to be a very busy holiday shopping season. The Source's 'I
Want That' campaign underlines that the best choices in communication
and consumer electronics are available at any of the hundreds of The
Source stores from coast to coast or online at TheSource.ca," said Mr.
The campaign promotes the hottest new communication and consumer
electronics at The Source such as smartphones, portable
audio/headphones, smart TVs, gaming, laptops and tablets, DSLR cameras,
R/C toys, streaming audio and E-readers. To learn more, please visit TheSource.ca.
About The Source
Building on 40 yearsof excellence as an electronics retailer, The
Source (TheSource.ca) is one of Canada's largest retailers with more than 700 locations
nationwide. All stores offer a wide range of brand name consumer
electronics including communications, computing and audio products.
More than 70% of Canadians live within five kilometres of stores
operated or licensed by The Source.
SOURCE: The Source
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SOURCE: The Source
Tiffany Osmond Marketing Coordinator P:705.728.2262 ext. 4906
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