|[December 03, 2012]
PushPoint Named 'ILM Future Star' by BIA/Kelsey
SAN FRANCISCO --(Business Wire)--
a mobile marketing solutions company, has been named an ILM Future Star
in association with the upcoming Interactive
Local Media West (ILM West) conference, taking place December 4-6 in
Future Stars program recognizes early stage companies that are
focused on developing the next wave of local digital media and marketing
solutions. The program offers qualified startups access to digital media
leaders, influencers and investors through a conference participation
package that includes recognition during the ILM West conference.
"The ILM Future Stars represent the future of interactive local media,"
said Peter Krasilovsky, vice president and program director, BIA/Kelsey.
"We're excited to add their energy and entrepreneurship to ILM West, the
flagship event of the local media and commerce industry. Our
decision-maker attendees will remember that they met these companies on
their way up."
Greg McAllister, co-founder and chief executive officer of PushPoint,
will be on stage at ILM West on Tuesday afternoon to discuss the market
PushPoint is focused on as well as how PushPoint differentiates itself
from other mobile retail marketing options.
PushPoint has developed a suite of location-based
solutions designed to help retailers of all sizes engage with mobile
consumers in a relevant and dynamic way, and tie in-store purchase data
to mobile advertising data, thereby "closing the loop" on retail
The company is also building an expansive partner network in retail and
merchant banking, payment and point of sale technologies, advertising
and digital publishing.
"We are honored be recognized as an ILM Future Star for our innovation
in location-based marketing," said McAllister. "Audience (News - Alert) and
location-based targeting, mobile ad delivery, and Point of Sale will
soon become an infinite loop, and we are focused on providing our
clients the best solutions available to capitalize on this emerging
mobile lifecycle. Mobile retail marketing has only just begun."
Details about the ILM Future Stars program are available at www.biakelsey.com/ILMWest2012/starssubmission.asp.
PushPoint provides marketers with the tools and data to maximize revenue
through a balance of location targeting, user profiling, and effective
messaging. The company's Merchant Toolkit, Franchise Platform and suite
of Retailer Services help retailers of all sizes find their optimal
'pushpoint' to engage with consumers in a relevant and dynamic way.
Founded in 2011, the company is headquartered in San Francisco. Web: www.pushpointmobile.com
| Twitter (News - Alert): @Push_Point
About ILM West
Interactive Local Media West (ILM West: Leading in Local) is
BIA/Kelsey's conference devoted to digital media with a local focus. ILM
attracts a global audience of executive-level decision makers from
across the local media landscape, including companies engaged in local
search, deals and group buying services, location-based services, local
social media, traditional local media, classifieds and vertical media,
as well as advertising and marketing agencies, local digital media
suppliers and sector-focused investors and financial analysts. For more
information, visit http://www.biakelsey.com/ILMWest2012.
BIA/Kelsey advises companies in the local media space through consulting
and valuation services, research, Continuous Advisory Services and
conferences. Since 1983 BIA/Kelsey has been a resource to the media,
mobile advertising, telecommunications, Yellow Pages and electronic
directory markets, as well as to government agencies, law firms and
investment companies looking to understand trends and revenue drivers.
BIA/Kelsey's annual conferences draw executives from across industries
seeking expert guidance on how companies are finding innovative ways to
grow. Additional information is available at http://www.biakelsey.com,
on the company's Local
Media Watch blog, Twitter (http://twitter.com/BIAKelsey)
and Facebook (News - Alert) (http://www.facebook.com/biakelsey).
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