|[December 03, 2012]
Hasbro, Inc. Helps Toys for Tots Deliver Holiday Joy to Children Affected by Superstorm Sandy
PAWTUCKET, R.I. --(Business Wire)--
Today, a cargo plane filled with thousands of toys and games donated by
branded play company, Hasbro,
Inc. (NASDAQ: HAS) was unloaded to help the Marine Toys for Tots
Foundation assist children still living with destruction from Superstorm
Sandy. The donation made by Hasbro included over 36,000 toys and games
valued at approximately $450,000 to help Toys for Tots deliver holiday
joy to families in communities hardest hit by the storm.
"Play can help a child gain some sense of normalcy during times of
upheaval," said Karen Davis, vice president community relations, Hasbro,
Inc. "We hope this donation to our longtime partner, Toys for Tots, will
help the children impacted by Sandy find some joy this holiday season."
Many of this season's hottest toys and games, such as MONOPOLY
MILLIONAIRE, BOP IT SMASH, LITTLEST PET SHOP SING-A-SONG KITTY pet and
SCRABBLE CATCH PHRASE, were flown into New Jersey by the famous Blue
Angels on their C-130 aircraft, affectionately nicknamed "Fat Albert."
The Blue Angels arrived at Joint Base McGuire-Dix-Lakehurst after
picking up an aircraft full of toys and games in Atlanta, Ga., and
Washington D.C. Additional toys and games were also trucked in to meet
the plane to deliver a message of hope and happiness to deserving
Toys for Tots Marine Ambassadors from areas in New York and New Jersey
most impacted by the storm were on hand to accept the product and take
them back to their communities for distribution to families before the
Volunteers including a small group of employees from Hasbro's
Pawtucket, RI global headquarters, formed a human chain that unloaded
the toys and games and loaded them into waiting Toys for Tots trucks.
This donation brings Hasbro's support to well over $500,000 for
Superstorm Sandy, as the Company also donated over $100,000 directly to
the American Red Cross, World Vision, Feeding America and ServeRI to
support their relief efforts. Additionally, a donation of over 10,000
games was made immediately after the storm to help displaced families
staying in shelters along the east coast.
Hasbro has a long history of giving back and its philanthropic support
includes assistance to children affected by disasters. For many years
now, the Marine Toys for Tots Foundation and Hasbro have worked together
on a variety of initiatives to bring hope and joy to children in need
during the holidays. This year, Hasbro's overall support of Toys for
Tots will total more than 260,000 toys and games with an estimated
retail value of $2.1 million.
For more information on Hasbro's philanthropic programs, please visit
our most recent Corporate Philanthropy Report at http://www.hasbro.com/corporate/community-relations/about.cfm.
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, digital gaming
and a comprehensive licensing program, Hasbro strives to delight its
global customers with innovative, well-known and beloved brands such as
TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I.
JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios
develops and produces television programming for markets around the world.
The Hub TV Network is part of a multi-platform joint venture between
Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in
the U.S. Through the Company's deep commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has
been recognized for its efforts by being named one of the "World's Most
Ethical Companies," and is ranked in The Civic 50 as one of "America's
most community minded companies" by Bloomberg (News - Alert) Businessweek and as one of
Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn
more at www.hasbro.com.
© 2012 Hasbro. All Rights Reserved.
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