Skytide Picks Its "6 Online Video Trends to Watch in 2013"
OAKLAND, CA, Dec 03, 2012 (MARKETWIRE via COMTEX) --
Skytide, the leader in big data analytics for video, today announced
the publication of a new white paper which reveals the trends that
are poised to disrupt the digital media industry in the coming year.
Among the findings of the white paper, "6 Online Video Trends to
Watch in 2013," Skytide believes that the year ahead may finally pave
the way for an over-the-top (OTT) video model that is commercially
viable for both content owners and service providers.
The white paper also addresses the:
-- Rise of long-form online video content
-- Coming convergence of CDNs and transparent caching solutions
-- Virtuous cycle that will propel online video ad budgets upward
-- Continued embrace of adaptive streaming protocols
-- Unfolding impact of Telco CDNs
"The coming year promises to introduce lots of twists and turns for the
IP video ecosystem," said Skytide President & CEO Michael O'Donnell.
"From our unique vantage point as the leading online video analytics
and reporting solution, we're happy to share our insights on the
trends that will shape the industry for 2013."
Skytide, the leader in big data analytics for video, provides content
delivery providers and digital media companies with the most complete
operational view of their online video businesses, delivering the
information necessary to make better-informed business decisions.
Only Skytide's software-as-a-service and on-premise solutions can
process massive amounts of data from disparate sources and turn it
into detailed reports in real time. Skytide is venture-backed and
works with leading digital media and technology companies including:
British Telecom, Broadpeak, Cisco, Edgeware, Ericsson, Juniper
Networks, Tata Sky, Telecom Argentina, Telecom Italia and Telstra.
For more information about Skytide, please visit
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