TMCnet News
TXU Energy Shows Why It Helps Customers Use Less ElectricityDALLAS --(Business Wire)-- Why would a company help you use less of what it sells That's the question TXU Energy frames in a new two-minute film. It shows how the company helps customers control their electricity usage and save money via the devices they already use day to day. It also shows the positive experiences this creates. The film features some of TXU Energy's digital energy savings solutions as seen through the eyes of a young customer who uses them via her tablet computer while she's in a coffee shop. It shares what this young woman is thinking as she finds ways to use less electricity at home so she can save money. As the story opens, the woman learns she may exceed her own electricity budget thanks to a free alert from TXU Energy. She ponders why the electricity company would help her use less of what it sells as a waiter refills her coffee mug. Then, the film demonstrates why, showing how empowering her to control her electricity usage and save herself money creates a bond between her and the company. "When people ask us why we help our customers conserve," said Michael Grasso, chief marketing officer, TXU Energy, "the answer is simple: It's about delivering long term value, one day at a time. We know our customers care about controlling their electricity costs, so we give them control through tech tools that fit their lifestyles and make that easy to do. It's one of the ways we're working hard to earn - and keep - their business for today and years to come." In the film, the customer starts and completes several energy saving activities while she's at the coffee shop, using either her tablet computer or smartphone to access:
The short film is available online at txu.com/empowered. iPhone is a registered trademark of Apple (News - Alert) Inc. Android is a trademark of Google Inc. About TXU Energy TXU Energy is a market-leading competitive retail electricity provider, powering the lives of more Texans than any other retailer. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services. Visit txu.com for more information about TXU Energy. REP #10004.
|