|[November 29, 2012]
Macheen Receives Strategic Investment from Qualcomm Incorporated
AUSTIN, Texas --(Business Wire)--
Macheen Inc., a mobile cloud application service provider for connected
devices, announced that it has received a strategic investment from
Qualcomm (News - Alert) Incorporated. Qualcomm, the world leader in 3G, 4G, and
next-generation wireless technologies, invests in emerging technologies
and business models that accelerate and expand the wireless market.
Terms of the investment were not disclosed.
Macheen's innovative platform addresses the increasingly critical need
for devices (beyond smart phones) to have constant access to the
necessary Internet and cloud services. Its white-label solutions can be
customized to best fit its partners' device, content and service models,
whether for general consumers, corporate end-users or specialized
vertical markets. Backed by a global set of network operator
relationships, Macheen manages the entire process, including payments,
settlements and customer service, leaving device and VAR partners free
to focus on new content or service offerings that turn devices into
recurring revenue opportunities with constantly-connected customers.
The world of traditional mobile broadband-expensive monthly plans
defined by lengthy contracts-is a one-size-fits-all-model that meets the
needs and real-world preferences of only a fraction of mobile users. In
comparison, Macheen's platform enables a uniquely flexible connectivity
solution with Pinpoint Services and attractive economics, resulting in
greater choice for end-users and new monetization opportunities for
device manufacturers, value-added resellers, content and cloud service
providers, and network operators. Macheen's Pinpoint Services enable
selectable cloud applications to be always-connected and available for
all devices, opening the door to a variety of application delivery
Always On Application Subscriptions: Rather than users paying
for access to the entire Internet, they pay only for those services or
applications that they want anytime, anywhere, such as news, social
networking or cloud-based productivity applications including email or
sales/CRM packages like salesforce.com.
Locked down network applications and support for corporate
Bring-Your-Own-Device (BYOD): Any combination of network
applications can be pre-defined with a customized srvice plan. This
enables an enterprise account or vertical industry solution to be
delivered to the end user with only those applications "hot" and
prepaid. A range of built-in policies can be enforced, such as whether
the end-user is allowed to buy other Internet access on a different
Sponsored Access: Many digital device users gravitate to
premium content, applications and services when access is readily
available and offered at no cost to the end user. In return for
sponsored advertising or other promotional offers, users can gain
limited free access to the entire Internet or anytime access at no
cost to sponsored sites, services or applications.
Spot Access to the Internet: Flexible, no-contract payment
options let casual users make spot purchases for as little as 15 or 30
minutes, while power users can purchase one hour, daily and monthly
Richard Schwartz, Macheen's President and CEO, commented, "We are
pleased to include Qualcomm as a strategic investor in Macheen.
Qualcomm's participation enables Macheen to further grow our industry
footprint by aligning upstream in the value chain. This can accelerate
mainstream global adoption of connected devices and services."
"Macheen is an innovator and leader in enabling new mobile broadband
business models," said Steve Pazol, Vice-President of Business
Development, Qualcomm. "We believe Macheen has what it takes to
accelerate the market for sponsored content and new data subscription
models for devices beyond the phone."
Macheen's existing investors include North Bridge Venture Capital,
Mercury Fund (a partner in the DFJ Global Network of venture funds, with
over $7 billion in capital under management), and GemVentures. Also
among Macheen's investment group are prominent angels and industry
figures Tom Meredith, Mike Maples Sr. and Yechiam Yemini.
Publicly-announced customers include Dell (News - Alert) and Lenovo. Macheen services
are today live in 11 countries, spanning both Europe and the United
States. More countries and network partnerships are planned.
Additional Information and Resources
Macheen Inc. is a global application service provider for connected
devices and services. It offers a comprehensive white label solution for
major OEMs, global resellers and application providers to roll out
branded "service included" devices and offers. Its flexible cloud-based
platform enables innovative mobile business models and connected service
offerings that can be tailored to individual device and market segments.
Macheen is unique in providing a flexible platform for new mobile
broadband subscription models for bundled access, sponsored content and
fine-grained subscriptions. Macheen delivers breakthrough value by
significantly increasing adoption rates and market penetration of
connected CE devices and cloud services. Enrollment Partners include
Dell and Lenovo (News - Alert). Headquartered in Austin, Texas, Macheen is a global
corporation with services active in multiple continents, with wholly
owned subsidiaries Macheen GmbH and Macheen Ltd.
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