|[November 27, 2012]
NeoMedia Licenses Mobile Barcode Patents to Kraft Foods Group, Inc.
BOULDER, Colo. --(Business Wire)--
Technologies, Inc. (OTC BB: NEOM), pioneers in the mobile barcode
industry, today announced that it has granted Kraft
Foods Group, Inc.
(NASDAQ: KRFT), a worldwide, non-exclusive license to NeoMedia's (News - Alert) patents
related to mobile barcode resolution. In addition, Kraft has selected
NeoMedia as an approved vendor for mobile barcode management solutions.
NeoMedia's Intellectual Property (IP) portfolio, consisting of over 74
patents awarded and pending worldwide, encompasses many mobile barcode
implementations used widely across the industry. Kraft will look to
leverage NeoMedia's IP property in the future.
"Staying on top of emerging technologies popular with consumers is vital
in today's marketplace," said Renee Zahery, Senior Director, Corporate
Affairs, Kraft. "We are pleased to work with NeoMedia on this licensing
arrangement to support our mobile initiatives."
"Consumer brands continue to turn to barcode technology as an effective
way to engage with consumers," said Laura Marriott (News - Alert), Chief Executive
Officer of NeoMedia. "We welcome Kraft as NeoMedia's first brand
licensee as we continue to grow our IP portfolio and strengthen our
overall presence in the market."
NeoMedia Technologies, Inc. is the pioneer in 2D mobile barcode
technology and infrastructure solutios that enable the mobile barcode
ecosystem worldwide. Its solutions have transformed nearly 25 million
mobile devices with cameras across 193 countries into barcode scanners,
enabling a range of practical and engaging applications. With its suite
of products, services and extensive IP portfolio, NeoMedia is able to
offer customers a comprehensive end-to-end mobile barcode solution.
NeoMedia's current customers include international brands, agencies,
handset manufacturers and platform providers. The company also has a
growing portfolio of patent licensees including Microsoft (News - Alert) and Kraft
Learn more at www.neom.com
or visit us at one of the following online destinations:
Twitter (News - Alert): http://twitter.com/neomediainc
About Kraft Foods
Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest
consumer packaged food and beverage company, with revenues of
approximately $19 billion in 2011. Launched as a public and independent
company on Oct. 1, 2012, the new Kraft has the spirit of a startup and
the soul of a powerhouse. The company has an unrivaled portfolio of
products in the beverages, cheese, convenient meals and grocery
categories. Its iconic brands include Kraft, Maxwell House,
Oscar Mayer, Planters and JELL-O. Kraft's 25,000
employees in the U.S. and Canada have a passion for making the foods and
beverages people love. Kraft Foods Group is a member of the Standard &
Poor's 500 index. For more information, visit www.kraftfoodsgroup.com
About Global IP Law Group, LLC
Global IP Law Group, LLC is a law firm based in Chicago, Illinois with
affiliates in London, Auckland, and Seoul. Global IP assists clients in
monetizing patents through sales, licensing, and litigation. The firm
advised Nortel (News - Alert) Networks through the monetization process of Nortel's
more than 6,000 patents, which culminated in pending sale to a
consortium including Apple, Microsoft, RIM, Sony and Ericsson for $4.5
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