New travel books launched to promote Sino-British business contacts
LONDON, Nov 26, 2012 (Xinhua via COMTEX) --
Two books designed to facilitate
better understanding between British and Chinese businesses were
launched in London on Monday.
The two handbooks, "Active Business Travel: Great Britain" in
Chinese and "Active Business Travel: China" in English, are an
initiative of the Chinese Business Association (CBA) of the London
Chamber of Commerce and Industry (LCCI) to support the growing
Sino-British trade development and economic ties.
Ou Yan, founding Chairman of the CBA and managing director of
China Telecom (Europe) Ltd, said while there were numerous
business guides on how to do business in China or Britain, few
provide as thorough a guide.
Peter Bishop, deputy chief executive of the London Chamber of
Commerce and Industry, said: "It is important for the future
economic growth of the country that British businesses
increasingly look to markets like China for their goods and
"These books are a must-have for anyone who wants to do
business in China and for the rising number of Chinese companies
who are setting up in the UK," Bishop said.
The books are written by Yintong Bester, a British China
marketing and businesses communications specialist and founder of
the Active Anglo Chinese Communications company.
China and Britain has seen increasing trade and business travel
this year. Britain is now the third-largest trade partner in EU
countries, and the two countries' bilateral trade increased 17.2
percent year-on-year to 58.7 billion U.S. dollars in 2011.
Two-way trade between the countries are expected to exceed 100
billion dollars by 2015.
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