|[November 26, 2012]
Website Performance Critical to Cyber Monday Success
LEXINGTON, Mass. --(Business Wire)--
The pressure's on Web retailers and IT departments as they prepare for
the flood of Cyber Monday transactions and traffic. A new survey just
released by Ipswitch's (News - Alert) Network Management Division shows that online
shoppers have no patience for poor Web experiences.
92 percent of those surveyed have abandoned a website because of a
disappointing Web experience.
64 percent of shoppers will make only two attempts to purchase a
product before calling it quits.
"Online shoppers are already searching for the best deals, and
Cyber Monday (News - Alert) sales are expected to exceed last year's $1.25 billion
record," said Ronnie Ray, VP of Product Management for Ipswitch, the
company behind the WhatsUp Gold suite of IT
Management solutions. "Inevitably, too many companies will fall
victim to website downtime, failed transactions and lost sales."
Ipswitch's survey shows that one retailer's Web loss tends to be
another's gain. More than half (52 percent) of shoppers will turn to a
competitor's website to buy a similar product after experiencing
usability or transaction issues. About one in three consumers (32
percent) won't buy the product at all, and only 16 percent of online
shoppers will wait and try to buy again from the same company.
Consumers are being extra cautious this holiday season to ensure their
online ransactions are complete. Half of the consumers surveyed
reported having bought a product online only to later realize the
transaction was never processed.
"This is the most important time of the year for retailers, and poor Web
sales will have a substantial impact on their bottom line," said Ray.
"They must monitor complete end-user experience in real-time and
proactively address network issues to protect their business."
With Ipswitch's AlertFox End-User Monitor (EUM), Web retailers, IT
managers and anyone who cares about the performance of their critical
web applications can see exactly what customers and employees are
experiencing in real-time. The service mirrors how end-users are
interacting with websites, shopping carts, product pages and internal
web apps. AlertFox alerts the correct teams (selected IT personnel, Web
development counterparts, application support teams, etc) about issues
before they affect customers, employees and their bottom line. To find
out what website issues are plaguing your customers right now, visit WhatsUpGold.com/web-monitoring.
Interested in learning more Check out Ipswitch's infographic, and click here
to share it.
About the Network Management Division of Ipswitch, Inc.
The Network Management Division of Ipswitch, Inc. is the force behind
WhatsUp Gold, the integrated suite of IT management solutions. Over
100,000 networks - from SMBs to enterprises - depend on WhatsUp Gold for
comprehensive network, system, application and log monitoring and
management in both physical and virtual infrastructure environments.
Ipswitch's AlertFox End-User Monitor (EUM) is a service that tracks
website availability and performance by synthetically monitoring
multi-step Web transactions from an end-user perspective. AlertFox
ensures top notch performance of your Web applications and websites from
inside or outside your firewall.
After 20 years in business, Ipswitch continues to develop products that
solve IT managers' problems worldwide - with U.S. headquarters in
Lexington, MA and offices in Atlanta and Augusta (News - Alert), GA and Madison, WI, as
well as international offices in Netherlands and Japan.
To learn more about WhatsUp Gold, please visit: http://www.whatsupgold.com/products/download/
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