Mattersight Study Quantifies the Impact of Human Behavior and Personality on Private Sector Education Application Rates
(Marketwire Via Acquire Media NewsEdge) CHICAGO, IL -- (Marketwire) -- 11/14/12 --
Mattersight Corporation (NASDAQ: MATR) today announced the results of its study on the impact of human behavior and personality on private sector education application rates. Using the company's Behavioral Analytics platform to analyze every second of human interaction on an aggregated data set of private sector education application and enrollment interactions, the impact of human behavior and personality on application rates has been quantified. By applying its proprietary algorithms and patented processes to this data set, Mattersight has identified the following attributes:
-- Prospective student personality and behavioral data
-- Enrollment advisor performance
-- Application rates
This analysis revealed dramatic patterns regarding the impact of prospective student/enrollment advisor behavioral connections on application rates at private sector education institutions. Specifically, when there is a strong behavioral connection, as opposed to a weak behavioral connection, between prospective student and enrollment advisor, private sector education application rates are 200% to 700% higher. This insight, made actionable by Mattersight's Predictive Behavioral Routing, can drive a significant increase in application rates.
Mattersight uses a patented process to assess prospective student personality and the behavioral connection between prospective student and enrollment advisor. These results are consistent with the patterns Mattersight has discovered regarding the impact of employee/customer behavioral connections on customer satisfaction, sales, attrition, service outcomes, and debt cure rates, and they highlight the transformational power of analyzing unstructured interaction data to identify and understand the variability of human behavior. Mattersight, a leader in enterprise analytics focused on customer and employee interactions and behaviors, works with its customers to use these analytics to create tangible economic value.
Mattersight has published a whitepaper, "Customer Personality Analysis," available at http://mattersight.com/personalitymatters, further detailing how behavioral and personality data can be leveraged. For more information about this study and the impact of behavioral connections on business outcomes, please send requests to: firstname.lastname@example.org.
Mattersight is a leader in enterprise analytics focused on customer and employee interactions and behaviors. Mattersight's Behavioral Analytics service captures and analyzes customer and employee interactions, employee desktop data and other contextual information to improve operational performance and predict future customer and employee outcomes. Mattersight's analytics are based on millions of proprietary algorithms and the application of unique behavioral models. The company's SaaS+ delivery model combines analytics in the cloud with deep customer partnerships to drive significant business value. Mattersight's applications are used by leading companies in Healthcare, Insurance, Financial Services, Telecommunications, Cable, Utilities, Education, Hospitality and Government. See What Matters™ by visiting www.Mattersight.com.
Vice President of Marketing & Product Management
Source: Mattersight Corporation
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