Instagram's New Web Profiles Offer Brands the Opportunity to Increase Awareness Online, Says Punch Communications
LONDON, UNITED KINGDOM, Nov 14, 2012 (MARKETWIRE via COMTEX) --
The new profile pages recently rolled-out to desktop by Instagram
offer businesses the opportunity to increase their brand reach, says
integrated search, PR and social media agency Punch Communications.
With web users now also able to view photos and follow members on
Instagram, the service has become much more accessible, allowing
users to easily interact with a collective library of brand and user
images via both smartphone and desktop.
Instagram began to roll-out its browser-enabled platform with
individual profile pages for its users on 5th November 2012. Each
profile contains a timeline that displays all uploaded images in
chronological order, offering users the opportunity to browse and
interact with previous uploads. The layout clearly resembles
Facebook, which acquired Instagram in September 2012, leading many to
speculate that deeper integration of the two could continue in the
With search engines, such as Google, continually increasing emphasis
on social ranking factors, the new Instagram profiles will offer
additional opportunities to improve a brand's social footprint.
Search engines can more easily assess user interaction with profile
pages now hosting each user's volumes of uploads, likes, comments and
follows in a single location. This means that the platform should now
be used to help increase a website's position within search engines.
Pete Goold, managing director of integrated social media, SEO and PR
company Punch Communications, said: "Instagram's creation of online
user profile pages presents businesses with a fresh opportunity to
further promote and grow their brand through social media. New pages
offer a one-stop location for web users to follow, like and interact
with the images shared by their favourite brands, in an online space,
in addition to the Instagram smartphone app.
"As Google continues to place emphasis on social signals when
positioning websites in the results pages, this change offers
businesses another medium to promote their online presence to the
search giant, in a bid to continue to improve their visibility in
organic search engine rankings."
If you have been researching the offerings of social media, PR and
SEO agencies, contact Punch Communications, and find out what an
integrated approach can do for your business, please visit
www.punchcomms.com, or call 01858 411 600.
01858 411 600
SOURCE: Punch Communications
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