|[November 14, 2012]
Tablets and Cameras Next Major GPS and LBS Markets by 2017, Says ABI Research
LONDON --(Business Wire)--
Despite relatively stunted growth thus far, the tablet and camera
markets are forecast to be the next major market for location based
services and GPS IC penetration.
ABI Research's (News - Alert) latest Report, "Location Applications for Tablets,
eReaders, Digital Cameras & Handheld Gaming," forecasts the uptake of
LBS and how it will affect the adoption of location technologies. The
tablet market has largely been dominated by Apple (News - Alert) and its GPS/Modem
strategy. GPS shipments are forecast to reach 37 million in 2012, yet it
is still much less than had been previously anticipated. There has been
mixed news of late, with the launch of Google's (News - Alert) Nexus 7 and Apple's iPad
mini. Wi-Fi location is a standard feature across all major tablets and
while it is complementary, it does act as a barrier to GPS integration.
Senior analyst Patrick Connolly said, "When we look at the adoption of
applications on tablets, it is forecast to largely mirror that of
smartphones, with a focus on local search, social, enterprise,
navigation, and ambient intelligence." Android (News - Alert) will lead the way, as
ubiquitous location becomes a necessary component.
The camera market has huge potential, with geotagging a clear driver.
With over 30 GPS-enaled cameras on the market, shipments are expected
to break 10 million in 2013, and a second wave of new applications
emerging around tracking, Maps/POI, and dead-reckoning. As an industry,
there needs to be a complete overhaul of how cameras are designed, to
find a way to leverage the photography revolution occurring on
smartphones. ABI Research has forecast that this will open the door to
GPS, alternative location, and LBS in future.
The launch of the Sony Vita was expected to kick-start the
location-based gaming (LBG) industry, featuring Wi-Fi location as
standard, and an optional GPS/modem module. Practice director Dominique
Bonte said, "Irrespective of limited device sales, location-based gaming
and community applications still have fundamental barriers concerning
critical mass and where and how the device is used. As a result, LBG is
expected to initially flourish on smartphones, with GPS forecast to
remain subdued on gaming devices."
These findings are part of ABI Research's Location
Based Services (http://www.abiresearch.com/research/service/location-enabled-services/)
which includes Research Reports, Market Data, and Insights.
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research's worldwide team
of experts advises thousands of decision makers through 70+ research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
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