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Power Packs for Portable Electronic Devices: Worldwide Forecasts, Applications, Chemistries, Threats and Competitive Environment - Seventh Edition
[November 14, 2012]

Power Packs for Portable Electronic Devices: Worldwide Forecasts, Applications, Chemistries, Threats and Competitive Environment - Seventh Edition


NEW YORK, Nov. 14, 2012 /PRNewswire via COMTEX/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Power Packs for Portable Electronic Devices: Worldwide Forecasts, Applications, Chemistries, Threats and Competitive Environment - Seventh Edition http://www.reportlinker.com/p01034429/Power-Packs-for-Portable-Electronic-Devices-Worldwide-Forecasts-Applications-Chemistries-Threats-and-Competitive-Environment---Seventh-Edition .html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Consumer_Electronics This seventh-edition report, "Battery Packs for Portable Electronic Devices" provides detailed, quantitative forecasts for near-term and longer-term growth for this important market. The addition of new power architectures, smaller form factors, more efficient designs and improved power management technology, combined with growing demand in a variety of applications ranging from power tools to tablet computers is expected to create new opportunities. Made up of the communications, computer, consumer, portable medical and portable military segments, the battery packs industry will experience a number of significant opportunities over the forecast period, as manufacturers scramble to produce products designed for the latest demanding applications.



Topics include: Emerging Trends and Developments Potential Competition and Threats Ongoing Developments in Lithium Battery Chemistry Safety and Regulatory Issues Transportation Issues Forecast Assumptions Pricing Background Forecasts by Application Forecasts by Application Sub-Segments Forecasts by Chemistry Forecasts by Chemistry and Application Forecasts by Application and Chemistry Competitive Environment Executive summary The Worldwide Power Packs for Portable Electronic Devices market is projected to see substantial growth over the next five years. The addition of new power architectures, smaller form factors, more efficient designs and improved power management technology, combined with growing demand in a variety of applications ranging from power tools to small electronic devices is expected to create new opportunities. Made up of the communications, computer, consumer, portable medical and portable military segments, the battery packs industry will experience a number of significant opportunities over the forecast period, as manufacturers scramble to produce products designed for the latest demanding applications.

Although the forecasts presented in this report include both NiMH and NiCd chemistries, the focus is heavy on Lithium-ion (Li-ion) technology, which is expected to make up about 95.0% of both unit and dollar market over the forecast period. Lithium has emerged as the preferred choice for consumer electronic products such as laptops, mobile phones, MP3 players, GPS, ebooks and other portable devices. In fact, as this report will detail, additional applications including as power tools, medical, and military equipment are increasingly transitioning to Li-ion technology.


The portable power battery pack forecasts presented in this year's edition are based on a detailed and quantitative analysis of 20 applications divided among five categories. Our forecasts show that the worldwide battery power pack market is expected to grow from 2.5 billion units in 2012 to 4.1 billion units in 2017. Driven by all five segments, especially the large communications segment, it is projected to grow at a compounded annual growth rate (CAGR) of 10.2%. The dollar market will grow at a somewhat slower pace, at a CAGR of 9.1%. The larger and more expensive batteries in the computer segment are expected to fuel this growth, which is projected to increase from $13.8 billion in 2012 to $21.3 billion in 2017.

In an effort to more accurately reflect recent updates in consumer preferences, regulation, advancements in technology and preferences in battery chemistry, a number of important changes have been made since the last edition. Among them are the addition of several new applications and the elimination of others. New applications that have been added to the forecast include tablet computers (which, due to significant growth potential and unique functional characteristics, were taken out of the traditional notebook category and put into their own category), ultra books, pico projectors, ebooks, universal battery packs, gaming devices and portable military.

The communications segment is expected to maintain the largest unit market over the forecast period. Smart phones and their applications are projected to be the catalyst behind the growth in this segment. In 2012, just over one-third of all the devices sold are projected to be smartphones, which continue to grow well even as the overall market (which includes feature phones) slows down. Despite the high degree of commoditization of the battery industry in this segment, it will record the second largest dollar market and will present a significant opportunity.

The computer segment will record the second-largest unit market and the largest dollar market covered in this report. Fueled primarily by the sales of notebook computers and tablets, the unit market for this segment is also projected to see the highest rate of growth among application categories. As both notebook computers and tablets continue to become functionally richer, their demand for power and runtime increases and they require larger and more expensive power supplies.

The consumer segment has the largest number of applications with eleven, with several new promising applications including ebooks, pico projectors and universal battery packs. In contrast to the unit market, which includes a large number of similar sized applications, the dollar market will be dominated by two applications, digital cameras and power tools, making up over 60.0% of the dollar market over the forecast period.

The portable medical device market is one of the smaller segments covered in this report. Despite its size, it will remain one of the more promising markets for the battery packs industry. Traditionally, the low volumes of medical device sales have often deterred companies from entering the medical power supply market, particularly with the large number of regulatory hurdles involved. However, the evolution of the market toward home-based, consumer products is expected to change this landscape. Over the forecast period and beyond, the number of applications using portable medical devices is expected to continue growing. As they do, they take on larger and more complicated tasks, many of which require larger and more expensive batteries, further expanding the opportunities for manufacturers.

The Portable Military market is one the new applications in this report. Like the Medical sector described above, the portable military sector must meet and comply with a number of strict standards and regulations that do not typically apply to other applications, and due to the rigorous design specifications and barriers to entry, the market is expected to remain challenging. In addition, government defense contracts are competitive, and companies often need the reputation and experienced track records to successfully procure military projects. This section is unique in that it is one of the few areas where traditional NiCd technology is expected to continue to play a significant role. However, It will remain one of the smaller markets covered in this report and will not offer the number of opportunities as the other applications There are four different chemistry types covered in this report: Lithium-ion (Li-ion), Lithium Polymer (Li-polymer), Nickel-Metal Hydride (NiMH) and nickel-cadmium (NiCd). These are the four main chemistry types that dominate today's portable battery pack market. Of these, Li-ion is expected to make up the largest number of battery packs over the forecast period, while Li-polymer, fueled by the growing demand for increased energy density and thin form factor necessary for today's electronic devices, is projected to be the fastest growing over the forecast period. Growth in the NiCd sector is expected to be extremely modest, while the NiMh sector will see a decline in both unit and dollar market.

Encouraged by the success of Li-ion technology, there are a number of variations of the basic lithium chemistry including Lithium Nickel Manganese Cobalt Oxide, Lithium Nickel Cobalt Aluminum, Lithium Sulfur and others that are in development for specific applications. Although many of these chemistries are not specifically designed for portable power devices, ongoing research and development in these areas may allow their use or have implications for portable electronics applications in the future.

Although lithium-ion continues to gain ground in a number of applications, other technologies such as ultra-capacitors, fuel cells and thin film batteries are considered to be potential long-term alternatives to standard lithium-ion battery packs. Each of these technologies has its advantages which include: quick surges of power with thousands of life cycles, greater energy density and much smaller form factors combined with higher energy storage capacity. Although each of these technologies is either relatively new or still early in the commercial stages of development, they are expected to have an impact the battery packs industry over the coming years.

The manufacture and transportation of lithium batteries also presents a number of regulatory and safety issues. In order to address some of the safety risks associated with the use of lithium batteries, a number of standards and testing protocols, developed by a variety of public and private organizations, have been developed to provide manufacturers with guidance on how to more safely construct and use lithium-ion batteries. The product safety standards presented in this report have been developed through a consensus process, relying on participation by representatives from regulatory bodies, manufacturers, industry groups, consumer advocacy organizations, insurance companies and other key safety stakeholders.

This report will only look at the original equipment manufacturer (OEM) market, and will not include the battery pack replacement market. The market figures presented will be based on the cost of power packs to OEMs, not to end users. Over 60 tables, graphs and illustrations are presented in this report covering the worldwide battery packs market for twenty applications. The focus of this comprehensive analysis will be to provide decision makers with a detailed and insightful look at the current and future opportunities available in the portable power battery packs market.

Introduction 7 Emerging Trends and Developments 10 Potential Competition and Threats 14 Ongoing Developments in Lithium Battery Chemistry 18 Safety and Regulatory Issues 21 Transportation Issues 25 Forecast Assumptions 27 Pricing Background 30 Forecasts by Application 47 Communications 47 Computer 48 Consumer 48 Portable Medical 50 Portable Military 53 Forecasts by Application Sub-segment 54 Communications Sub-segment 54 Computer Sub-segment 56 Consumer Sub-segment 64 Forecasts by Chemistry 72 Li-ion Forecasts 72 Li-polymer Forecasts 77 NiMH Forecasts 78 NiCd Forecasts 79 Forecasts by Chemistry and Application 79 Application Forecasts - Li-ion 79 Application Forecasts - Li-polymer 89 Application Forecasts - NiMH 96 Application Forecasts - NiCd 102 Forecasts by Application and Chemistry 107 Communications 107 Mobile Phones 107 Cordless Radios 108 Professional Two-Way Radios 109 Computer 111 Tablets 111 Notebook Computers 113 Portable Barcode/RFID Readers 114 Ultrabooks 115 Consumer 116 Camcorders 116 Digital Cameras 119 Gaming Devices 119 Portable Media MP3/MP4 122 Portable Video DVD 122 Power Tools 123 Professional Video Recorders 124 Personal Navigation Devices 125 ebooks 125 Pico Projectors 126 Universal Battery Packs 126 Portable Medical 127 Portable Military 128 Competitive Environment 131 Alexander Technologies 131 Anton Bauer 132 BYD Company 133 China BAK 133 Electrochem Solutions. 134 Honeywell 135 LG Chen 135 Panasonic Corp. 136 Saft 137 Samsung SDI 138 Uniross Batteries 139 Varta Microbattery 139 Appendix A 141 List of Exhibits Tables Table 1A - Worldwide Power Pack Market by Application Cylindrical Li-ion ($/Unit) 33 Table 1B - Worldwide Power Pack Market by Application Cylindrical Li-ion ($/Unit) 34 Table 1C - Worldwide Power Pack Market by Application Cylindrical Li-ion ($/Unit) 35 Table 2A - Worldwide Power Pack Market by Application Li-polymer ($/Unit) 36 Table 2B - Worldwide Power Pack Market by Application Li-polymer ($/Unit) 37 Table 3A - Worldwide Power Pack Market by Application Cylindrical NiMH ($/Unit) 38 Table 3B - Worldwide Power Pack Market by Application Cylindrical NiMH ($/Unit) 39 Table 4 - Worldwide Power Pack Market by Application Cylindrical NiCd ($/Unit) 40 Table 5A - Worldwide Power Pack Market by Application Prismatic Li-ion ($/Unit) 41 Table 5B - Worldwide Power Pack Market by Application Prismatic Li-ion ($/Unit) 42 Table 5C - Worldwide Power Pack Market by Application Prismatic Li-ion ($/Unit) 43 Table 6A - Worldwide Power Pack Market by Application Prismatic NiMH ($/Unit) 44 Table 6B - Worldwide Power Pack Market by Application Prismatic NiMH ($/Unit) 45 Table 7 - Worldwide Power Pack Market by Application Prismatic NiCd ($/Unit) 46 Table 8 - Worldwide Power Pack Market by Application (Millions of Units) 47 Table 9 - Worldwide Power Pack Market by Application (Millions of Dollars) 48 Table 10 - Worldwide Power Pack Market by Communications Sub-Segment (Millions of Units) 54 Table 11 - Worldwide Power Pack Market by Communications Sub-Segment (Millions of Dollars) 55 Table 12 - Worldwide Power Pack Market by Computer Sub-Segment (Millions of Units) 57 Table 13 - Worldwide Power Pack Market by Computer Sub-Segment (Millions of Dollars)) 63 Table 14 - Worldwide Power Pack Market by Consumer Sub-Segment (Millions of Units) 65 Table 15 - Worldwide Power Pack Market by Consumer Sub-Segment (Millions of Dollars) 69 Table 16 - Worldwide Power Pack Market by Chemistry (Millions of Units) 72 Table 17 - Worldwide Power Pack Market by Chemistry (Millions of Dollars) 77 Table 18 - Worldwide Power Pack Market by Application Li-ion (Millions of Units) 81 Table 19 - Worldwide Power Pack Market by Application Li-ion (Millions of Dollars) 83 Table 20 - Worldwide Power Pack Market by Application Li-polymer (Millions of Units) 90 Table 21 - Worldwide Power Pack Market by Application Li-polymer (Millions of Dollars) 92 Table 22 - Worldwide Power Pack Market by Application NiMH (Millions of Units) 97 Table 23 - Worldwide Power Pack Market by Application NiMH (Millions of Dollars) 99 Table 24 - Worldwide Power Pack Market by Application NiCd (Millions of Units) 103 Table 25 - Worldwide Power Pack Market by Application NiCd (Millions of Dollars) 104 Table 26 - Worldwide Power Pack Market by Application and Chemistry Communications Segment (Millions of Units) 110 Table 27 - Worldwide Power Pack Market by Application and Chemistry Communications Segment (Millions of Dollars) 111 Table 28 - Worldwide Power Pack Market by Application and Chemistry Computer Segment (Millions of Units) 112 Table 29 - Worldwide Power Pack Market by Application and Chemistry Computer Segment (Millions of Dollars) 114 Table 30 A- Worldwide Power Pack Market by Application and Chemistry Consumer Segment (Millions of Units) 117 Table 30 B - Worldwide Power Pack Market by Application and Chemistry Consumer Segment (Millions of Units) 118 Table 31 A- Worldwide Power Pack Market by Application and Chemistry Consumer Segment (Millions of Dollars) 120 Table 31 B- Worldwide Power Pack Market by Application and Chemistry Consumer Segment (Millions of Dollars) 121 Table 32 - Worldwide Power Pack Market by Application and Chemistry Portable Medical Segment (Millions of Units) 128 Table 33 - Worldwide Power Pack Market by Application and Chemistry Portable Medical Segment (Millions of Dollars) 128 Table 34 - Worldwide Power Pack Market by Application and Chemistry Portable Military Segment (Millions of Units) 129 Table 35 - Worldwide Power Pack Market by Application and Chemistry Portable Military Segment (Millions of Dollars) 130 Graphs Graph 1 - Worldwide Power Pack Market by Chemistry and Geometry Pricing Trend ($/Wh) 32 Graph 2 - Worldwide Power Pack Market by Application (Year to Year Growth Rates) 49 Graph 3 - Worldwide Power Pack Market by Application (Unit Market Share) 51 Graph 4 - Worldwide Power Pack Market by Application (Dollar Market Share) 52 Graph 5 - Worldwide Power Pack Market by Application Communications Sub-Segment (Unit Market Share) 58 Graph 6 - Worldwide Power Pack Market by Application Communications Sub-Segment (Dollar Market Share) 59 Graph 7 - Worldwide Power Pack Market by Application Computer Sub-Segment (Unit Market Share) 61 Graph 8 - Worldwide Power Pack Market by Application Computer Sub-Segment (Dollar Market Share) 62 Graph 9 - Worldwide Power Pack Market by Application Consumer Sub-Segment (Unit Market Share) 67 Graph 10 - Worldwide Power Pack Market by Application Consumer Sub-Segment (Dollar Market Share) 68 Graph 11 - Worldwide Power Pack Market by Chemistry (Millions of Units) 73 Graph 12 - Worldwide Power Pack Market by Chemistry (Millions of Dollars) 74 Graph 13 - Worldwide Power Pack Market by Chemistry (Unit Market Share) 75 Graph 14 - Worldwide Power Pack Market by Chemistry (Dollar Market Share) 74 Graph 15 - Worldwide Power Pack Market by Application - Li-ion (Unit Market Share) 87 Graph 16 - Worldwide Power Pack Market by Application - Li-ion (Dollar Market Share) 88 Graph 17 - Worldwide Power Pack Market by Application - Li-polymer (Unit Market Share) 94 Graph 18 - Worldwide Power Pack Market by Application - Li-polymer (Dollar Market Share) 95 Graph 19 - Worldwide Power Pack Market by Application - NiMH (Unit Market Share) 100 Graph 20 - Worldwide Power Pack Market by Application - NiMH (Dollar Market Share) 101 Graph 21 - Worldwide Power Pack Market by Application - NiCd (Unit Market Share) 105 Graph 22 - Worldwide Power Pack Market by Application - NiCd (Dollar Market Share) 106 Figures Figure 1 - TE Connectivity Circuit Protection MHP-TA Series 11 Figure 2 - Horizon Fuel Cell Technologies MINIPAK Personal Power Center Fuel Cell System 15 Figure 3A - Safety Standards and Testing Protocols for Lithium Cells 23 Figure 3B - Safety Standards and Testing Protocols for Lithium Cells 24 Companies Mentioned 3M, A123 Systems, Alexander Technologies, Amazon, Anton Bauer, Apple, Argonne National Laboratory, Barnes and Noble, BYD Company, China BAK, China Sun Group, COBY, Cornell, Dubilier Electronics, Cymbet Corporation, Eagle Pitcher Technologies, Electrochem Solutions, Electrovaya Inc., Energizer, E-One Moli Energy, Federal Aviation Administration, Ford, General Motors, Honeywell, Hewlett Packard, Horizon Fuel Cell Technologies, Hyundai, Infinite Power Solutions, Institute of Electrical and Electronics Engineers, Intel, International Civil Aviation Association, International Electrotechnical Commission, Ioxus, Japanese Standards Association K2 Energy, Leyden Energy Inc., LG Chem, Linear Technology Corp., Lockheed Martin, Matsushita Battery Industrial Company, Maxwell Technologies, Microsoft, Mikita, Motorola, NASA Johnson Space Center, National Electrical Manufacturers Association, Nintendo, Nokia, Oakridge National Laboratory, Panasonic Corp., Planar Energy Devices, PowerGen, Powermat Technologies, Rechargeable Battery Association, Renault, Rensselaer Polytechnic Institute, Rice University, Saft, Samsung SDI, Sanyo, Sony, TE Connectivity, Texas Instruments, Toshiba, Toyota Motors, UN Sub-Committee of Experts on the Transport of Dangerous Goods, Underwriters Laboratory, Uniross Batteries, US Consumer Protection Agency US Department of Defense, US Department of Transportation, US Postal Service, Valence Technology, Varta Microbattery, Volvo, Wal-Mart, ZMDI To order this report: Consumer_Electronics Industry: Power Packs for Portable Electronic Devices: Worldwide Forecasts, Applications, Chemistries, Threats and Competitive Environment - Seventh Edition Nicolas BombourgReportlinkerEmail: [email protected]: (805)652-2626Intl: +1 805-652-2626 SOURCE Reportlinker

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