|[November 13, 2012]
Consumer Brands, LLC Completes Multi-Million Dollar Financing
ALISO VIEJO, Calif. --(Business Wire)--
Today, Consumer Brands, LLC announced the completion of a multi-million
dollar financing with Black Diamond Ventures, a well-known and long
established private investment group, led by proven entrepreneurs.
Consumer Brands is a highly innovative company, leading the development
of premier high-quality internet domain assets and brands.
"We are very pleased to have BDV and their investors as our trusted
business partners; they have already added tremendous value to our
company, and we look forward to working closely with them going forward"
says Michael Gleason, Managing Member and Chief Executive Officer of
Consumer Brands. "BDV continues to be a great fit for us, because they
have a unique understanding of the both the internet and digital media
Consumer Brands sources revenues from networks and verticals within the
communications, technology, and healthcare industries. Mr. Gleason
explained, "A little moreabout what we do here -- We build online
brands targeting consumers; our online brands are websites and mobile
sites with audiences of new and recurring visitors. Our key mission is
to build these audiences by creating useful, powerful, and engaging
content. We use organic search, social media, mobile apps and publisher
syndication for distribution. This enables us to monetize visitor
traffic through ad revenue, lead generation and performance-based sales."
Mr. Gleason continued, "Our value strategy is to segment our brands into
focused product, service, and knowledge categories with high-level
experts driving the content. Our experts are well-known leaders in their
respective fields, and they are incentivized through performance. Our
premium domains, through which we host Consumer Brands' content, each
have a coherent demographic; this gives rise to high-yield lead
generation, performance-based sales, and ad revenues. We anticipate that
the totality of our segmented brand traffic will be on the order of a
large traditional publisher."
Rob Ukropina, Managing Director of Black Diamond Ventures' Newport Beach
office, commented, "It is a distinct pleasure to sit on the Board of
Managers of Consumer Brands, a company full of bright, ethical, and
highly motivated people. They're going to be difficult to compete with;
and our investors, of course, like that very much."
Legal aspects of the transaction were handled on behalf of Consumer
Brands by Gene Mueller of Mueller Carey, PLC, and on behalf of Black
Diamond Ventures by T. Hale Boggs of Manatt, Phelps and Phillips, LLP.
For more information, please visit http://www.consumerbrands.com/
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