|[November 09, 2012]
Larry the Cable Guy Races into Phoenix as Part of the Wild American Flavor Tour to Check Out Local Flavors and Flair
CINCINNATI --(Business Wire)--
Frequent heartburn sufferer and America's favorite comedian Larry the
Cable Guy is pulling into the hottest race track in Phoenix on a wild
excursion to help introduce the first-ever, flavor-coated frequent
heartburn pill, new Prilosec OTC Wildberry. Larry has been making his
way to flavor-packed cities and sporting events across the country, including
checking out the best cars and drivers at the Phoenix International
Raceway on November 11, 2012 from 9:00 AM to 1:00 PM.
Attendees will be able to celebrate American flavors with Larry and
learn more about how to block the acid that causes frequent heartburn as
he introduces new Prilosec OTC Wildberry.* Larry will also encourage
fans to enter the Wild American Flavor Sweepstakes for the chance to win
a prize pack so unbelievable, it will have the winner waving the
checkered flag and victory dancing across the living room.
"I love fast cars and wild flavor! And I don't let my frequent heartburn
stop me from enjoying every spicy, cheesy, sizzling experience America
serves up," said Larry the Cable Guy. "That's why I love new Prilosec
OTC Wildberry - it treats my frequent heartburn for 24 hours with one
pill each morning* just like the original and has a fancy coating
with a burst of wildberry flavor. Now I can enjoy all the awesome
flavors I love!"
Fans across the country will be able to keep up with Larry's travels by
to view exclusive videos created by Yardbarker, the largest content and
advertising network of independent sports properties on the web. Don't
be surprised if the camera catches Larry hanging out with Phoenix's
finest fans or sharing a deep fried dish of southwestern goodness with
the country's most extreme tailgaters.
Fans have the opportunity to embark on an outof-this-world flavor
adventure of their own by entering the Wild American Flavor Sweepstakes.
From now until January 7, 2013, enter at www.WildberryFlavor.com
for a chance to win trips to three of America's most flavorful cities,
with three of the country's biggest sporting events, courtesy of new
Prilosec OTC Wildberry. One prize pack winner will be chosen at random
to receive the prize pack, including tickets to the big football game in
New Orleans (February 3, 2013), the first big auto race of the year in
Daytona Beach (February 24, 2013) and the basketball championship game
in Atlanta (April 8, 2013), travel and accommodations (a two-night hotel
stay and air transportation for each destination), and one $5,000 check
to be used in any of these flavorful cities.
* It's possible while taking Prilosec OTC®. Use as directed for 14 days
to treat frequent heartburn. Do not take for more than 14 days or more
often than every 4 months unless directed by a doctor. Not for immediate
Official Sweepstakes Rules
To view the official rules, visit WildberryFlavor.com.
About PRILOSEC OTC WILDBERRY
PRILOSEC OTC WILDBERRY® is a flavor-coated pill you do not chew and the
new version of the #1 Doctor recommended† and #1 Pharmacist recommended
OTC acid reducer‡ for the treatment of frequent heartburn. PRILOSEC OTC
is the #1 selling OTC heartburn medicine* on the market, and now with
one flavorful pill a day, it can work for 24 hours by directly shutting
down many acid pumps in your stomach when used as directed for 14 days
for treating frequent heartburn. For more information about PRILOSEC OTC
WILDBERRY, visit www.prilosecotc.com.
PRILOSEC OTC WILDBERRY is available over-the-counter through an alliance
between P&G and AstraZeneca.
† Wolters Kluwer: OTC Acid Reducer Category, through June 2011.
‡ Based on Pharmacy Times 2011 Survey.
* P&G calculation based in part on dollars sold reported by The Nielsen
Company in the US market for the Stomach Remedies Category for the 12
month period ending the week of January 15, 2011.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in
approximately 75 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
Yardbarker is the largest content and advertising network of independent
sports properties on the web, reaching 22 million unique users monthly.
The network is composed of 1,000+ highly regarded writers from national
sites like Baseball Prospectus, Larry Brown Sports and RealGM to
hundreds of team-specific blogs across the NFL, NBA, NHL, MLB (News - Alert) and NCAA.
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