Viggle Members Have Spoken During Election Night Coverage: Politicians Should Stop Kissing Babies
NEW YORK, NY, Nov 07, 2012 (MARKETWIRE via COMTEX) --
Viggle(SM) (OTCQB: VGGL), the loyalty program for TV, asked voters
to get personal during election coverage and share thoughts on some
of the questions not always asked in political polls -- but those for
which we all secretly are dying to have answers. Crowdsourced from
Viggle members and social media channels, Viggle LIVE allowed members
to ask the questions while watching election news coverage.
Viggle sure learned a lot about its members -- as questions even got
a little provocative at times. Turns out, 76% feel Michelle Obama has
much better style than Ann Romney. Oh, and sorry Mitt, Viggle members
have declared your running mate, Paul Ryan, is more dashing than you.
Other surprising Viggle LIVE findings include:
-- 41% said Jon Stewart was the ultimate news crush!
-- 68% felt Diane Sawyer was the blonde they'd prefer to get news from.
-- 26% of Viggle LIVE players knew that President Lincoln was a
Overwhelmingly, Viggle members felt Obama won due to his progress on
addressing economic challenges facing the country and that Romney
lost due to his positions on social issues. Although 7% did say he
lost because his hair was too perfect.
"Social TV is all about having fun with the shows or programs you're
watching. The ability to interact, and get rewarded for those
interactions, is transforming the way media is consumed," said Greg
Consiglio, President and COO. "We saw the election night coverage as
a great opportunity to engage with our members, letting them ask
questions of other TV viewers through a real-time engagement platform
and seeing how their opinions measured up against others -- after
all, that's what social TV is all about!"
In addition, Viggle is running a campaign this week, encouraging
members to turn their Viggle points into American Red Cross
donations. Simply by tuning into election coverage, members were
given the option to take points earned and donate them in support of
Hurricane Sandy relief efforts. Viggle's fundraising campaign kicked
off yesterday and so far has raised close to $15,000. Viggle will
match all donations up to $20,000 this week.
Viggle is a loyalty program for television that gives people real
rewards for checking into the television shows they are watching.
Available for Android, Apple iPhone(R), iPad(R) and iPod touch(R),
Viggle automatically identifies the television shows its users are
watching and awards them points when they check-in. Viggle users can
redeem their points in the app's rewards catalogue for items such as
movie tickets, music, gift cards or they can convert them into
charitable donations. For more information, visit
http://www.viggle.com, follow us on Twitter @Viggle or like us on
Facebook. MyGuy fans can follow us at @MyGuyFootball.
This press release may contain forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended, and
as defined in the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements involve inherent risks and
uncertainties that could cause actual results to differ materially
from those projected or anticipated. All information provided in this
press release is as of November 7, 2012. Except as required by law,
Viggle Inc. undertakes no obligation to update or revise publicly any
forward-looking statements, whether as a result of new information,
future events or otherwise, after the date on which the statements
are made or to reflect the occurrence of unanticipated events.
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