Platfora Unveils World's First In-Memory Business Intelligence Platform for Hadoop
SAN MATEO, CA, Oct 23, 2012 (MARKETWIRE via COMTEX) --
Platfora (www.platfora.com) revealed the first scale-out in-memory
business intelligence platform for Hadoop today at the Strata +
Hadoop World Conference in New York. For the first time, users can
change their business intelligence questions without involving teams
of IT staff to re-organize a data warehouse. Platfora will forever
change the way businesses analyze data by allowing them to determine
the questions after data is collected, essentially eliminating the
need for a data warehouse or ETL (extract, transform, and load)
Today's Big Data Technology: Hadoop
Today, businesses perform a
complex and rigid set of steps between the customer interactions that
generate data and analyzing that data with Business Intelligence (BI)
software. Businesses have been rapidly turning to Apache Hadoop(TM),
a relatively new and open source technology to solve the big data
storage and processing problem. A recent forecast from IDC shows that
revenues for the worldwide Hadoop-MapReduce ecosystem software market
are expected to grow at a compound annual growth rate (CAGR) of 60.2%
over the 2011-2015 forecast period.
"Hadoop is changing the economics of big data for businesses.
Companies now want to store everything and be ready for unanticipated
questions," said Merv Adrian, Research VP, Gartner. "Hadoop does not
replace technologies like business intelligence software or the data
warehouse today; it creates a foundation on which applications can
deliver the full potential of new and underexploited information
A New Breed of Product
Platfora is a fundamentally different kind of
BI platform. It transforms raw data in Hadoop into interactive,
in-memory BI without the need for a traditional data warehouse. End
users are presented with a beautiful web-based analysis interface
using HTML5 technology -- the first of its kind.
Platfora works by pulling data out of Hadoop into a scale-out
in-memory data processing engine, making access to the data extremely
fast. Platfora leverages the power of Hadoop to perform the heavy
lifting, processing massive data sets into highly efficient,
in-memory data stores, which can seamlessly span dozens or hundreds
of servers to utilize their collective memory and processing.
Platfora's biggest innovation lies in how the layers work together
seamlessly. It automatically refines the in-memory data based on the
questions being asked by end users.
"Everyone talks about the promise of big data, but the real
innovation lies in the data agility and exploration made possible by
Hadoop," said Ben Werther, founder and CEO, Platfora. "Businesses
want immediate answers -- they cannot wait days or months for insight
into their own data. Unless businesses can explore and interact with
this data, the promise of Hadoop is lost."
"As new software models continue to change the data center and drive
better business outcomes, Platfora's approach removes the requirement
for a data warehouse and the accompanying limitations," said Scott
Weiss, partner, Andreessen Horowitz and Platfora board member.
"Platfora up-ends traditional business intelligence, unlocks the
potential of Hadoop and puts the power of data in the hands of the
"Platfora helps us gain insights into our business and make decisions
more quickly," said Ray Duong, founder and CTO at AdMobius, world's
first mobile audience management platform for publishers and
advertisers. "We have been using Hadoop to store tens of billions of
advertising events combined with data from hundreds of millions of
users. Without Platfora it could take us weeks of time to answer
simple questions. Platfora makes it possible for us to work with the
data in ways that were just not possible before."
Platfora is built from the ground up to present
Hadoop raw data in entirely new ways. Key components of Platfora
-- Unbounded, In-Memory BI: Platfora Vizboards(TM) allow business users
to interactively build stunning visualizations. Vizboards are
web-based, using HTML5 canvas technology, and feature a collaborative
layer for sharing and collaboration.
-- Scale-Out In-Memory Data Processing Engine: Using Fractal Cache(TM)
technology, Platfora's in-memory data processing engine is natively
connected with Hadoop. As the powerful core of Platfora's platform,
Fractal Cache automatically refines itself, without the intervention
-- Hadoop Data Refinery: Adaptive Job Synthesis(TM) automatically
builds MapReduce jobs and pushes them down to Hadoop to produce
aggregated, in-memory representations of the data.
-- Platfora works with the following Hadoop platforms: Cloudera, Amazon
Web Services, MapR and Hortonworks.
Platfora will be offered as a license on a per server, not per user,
basis to be deployed either on premise in an enterprise data center
or in the cloud.
About Platfora, Inc.
Platfora changes the way businesses use data.
Headquartered in San Mateo, CA, we put the power of big data in the
hands of people who need it most, the end users. Platfora makes
Hadoop amazing. Platfora is funded by Andreessen Horowitz, Sutter
Hill Ventures and In-Q-Tel. For more details, visit www.platfora.com
and follow us @platfora.
 Source: IDC Press Release, IDC Releases First Worldwide
Hadoop-MapReduce Ecosystem Software Forecast, Strong Growth Will
Continue to Accelerate as Talent and Tools Develop, 07 May 2012
Nectar PR for Platfora
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