|[October 02, 2012]
SOASTA Acquires Real User Measurement Company
LONDON & MOUNTAIN VIEW, Calif. --(Business Wire)--
Velocity Europe -- SOASTA,
the leader in cloud and mobile testing, today announced the acquisition
the leading performance measurement company delivering real user
measurement and monitoring for mobile and web applications. The
acquisition extends SOASTA's (News - Alert) platform to deliver actionable intelligence
for both marketing and operations executives on real user behavior.
"SOASTA is focused on constantly improving the user experience on mobile
applications," said Tom Lounibos (News - Alert), SOASTA's CEO. "SOASTA has been
delivering a fast, affordable and scalable performance solution for
enterprise customer for years. The acquisition of LogNormal extends our
vision of delivering the full life cycle of development, testing and
measurement solutions to ensure the optimal user experience for our
customers. We are excited to have LogNormal as part of SOASTA,
especially Buddy and Philip with their dedication and experience in
"SOASTA is the leader in mobile and web performance testing and we are
excited to combine our expertise to deliver performance testing,
monitoring and measurement in a single platform," said Buddy Brewer,
LogNormal's CEO. "The combination of LogNormal's expertise and SOASTA's
real-time analytics engine ill provide unprecedented insight into
LogNormal is the leading Real User Measurement (RUM) company co-founded
by industry veterans Buddy Brewer and Philip Tellis. Tellis and Brewer
are best known in the performance industry for their creation and
contributions to Boomerang, the leading open source RUM solution on the
market today. The team has over 20 years experience in performance
measurement helping the world's largest web sites deliver high
performance web and mobile applications.
"Buddy and Philip spoke at Velocity in 2012 in Santa Clara and will be
speaking again this week in London," said Steve Souders, Head
Performance Engineer at Google (News - Alert). "I'm proud that Velocity gives young
innovative companies like LogNormal the exposure needed to succeed.
LogNormal and SOASTA's combined expertise in real user measurement and
cloud testing is a great match."
"We've seen that when organizations take advantage of technologies that
provide real-time performance information, they are able to gain a
significant benefit in terms of their overall application performance
and reliability," said Jim Rapoza, Senior Research Analyst at the
Aberdeen (News - Alert) Group. "As the requirements for application performance become
more immediate and critical, organizations are finding that they need to
focus on real-time monitoring and analytical capabilities that can show
how real-users are experiencing applications and make it possible to
respond to performance issues as quickly as possible."
The acquisition was completed in September of 2012, and the LogNormal
employees have joined SOASTA effective immediately. The team brings deep
technical knowledge and market expertise in mobile and web performance.
This news comes as SOASTA announces their new solution, mPulse the first
and only RUM data analysis solution to deliver real-time information
based on actual mobile user behavior. For further information you can
read the press release here.
SOASTA is the leader in cloud testing. The company's CloudTest products
and services leverage the power of cloud computing to quickly and
affordably test consumer-facing web and mobile apps at scale, providing
customers with the confidence that their business-critical web apps will
be reliable and scalable, even under extreme loads. SOASTA's customers
include many of today's most successful brands including American Girl,
Chegg, Gilt Groupe, Hallmark, Intuit (News - Alert), Microsoft and Netflix. SOASTA is
privately held and headquartered in Mountain View, Calif. For more
information about SOASTA, please visit www.soasta.com.
SOASTA is a registered trademark of SOASTA, Inc. All other trademarks
are property of their respective owners. Other product or company names
mentioned may be trademarks or trade names of their respective companies.
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