|[October 02, 2012]
SOASTA Announces Real User Measurement (RUM) Solution for Mobile Apps
LONDON & MOUNTAIN VIEW, Calif. --(Business Wire)--
Velocity Europe -- SOASTA,
the leader in cloud and mobile testing, today announced mPulse, the
first and only RUM data analysis solution to deliver real-time
information based on actual mobile user behavior. Previous tools failed
to capture the real mobile users experience and collected data about the
past, not the present. mPulse instantly delivers actionable intelligence
to operations and marketing professionals.
"I've been saying for years that real user measurement (RUM) is the best
way to measure web performance," said Steve Souders, Head Performance
Engineer at Google (News - Alert). "RUM tells the whole story across all browsers and
locations, in a way that works for both mobile and desktop users."
mPulse captures performance metrics such as bandwidth and page load time
as well as engagement metrics like bounce, exit and conversion rates.
Mobile user metrics like user location, device type, carrier speed, and
application usage complete the total perspective. mPulse presents
actionable views via the industry's first interactive in-memory
monitoring dashboard. Users are provided a second-by-second view of real
user activity broken down by continent, region, country or city.
Business, development, test and operations teams gain the real user
intelligence needed to correlate the impact of performance on the bottom
line, take immediate action as needed, and feed critical information
back into the development lifecycle.
"Understanding mobile application issues will be critical to successful
deployment of both business to consumer and business to business
applications on devices," said Thomas Murphy, Gartner (News - Alert) research director.
"Organizations can't just leave it to testing, Real User Measurement of
deployed applications will provide critical real-time data that leads to
improved collaboration across teams to resolve issues fster and drive
"We created mPulse because traditional solutions don't provide the
detailed, real-time analytics required to deliver the actionable
intelligence that includes mobile user activity," said Tom Lounibos (News - Alert),
SOASTA's CEO. "Technical professionals and business managers need a
comprehensive solution to test, monitor and measure real user behavior
to ensure customers get the most out of their app or site - whether it's
mobile, on the web, or both. With mPulse, operations managers and
business leaders collaborate with a common view of user behavior,
empowering them to make informed decisions, pinpoint areas needing
improvement and take the necessary steps to improve their web and mobile
Real-Time Activity - SOASTA's (News - Alert) patented analytics give you the
insight to react before your users do. Using the harnessed power of
the cloud, information is delivered within seconds of real-time.
You've never been closer to the event than now.
Real User Measurement - Measurement of real user experience of
your site, native or hybrid mobile application is at the core of
mPulse. Using the latest in RUM for both mobile and web applications,
you are quickly provided with the richest data set imaginable.
Compelling Data Visualization - Whether you're Development,
Operations, Marketing or Finance, you need tools and dashboards that
are intuitive. Using WebGL libraries and other powerful data
visualization sources, mPulse redefines the traditional dashboard.
Powerful Role-Based Alerting - The ability to customize alerts
based on the dimensions you choose is critical. Whether it's an
increase in users bounce rate or falling mobile downloads, with mPulse
you get immediate alerts with no false positives.
Total View - Building on SOASTA's proven ability to integrate
with other services and offerings, mPulse gives you the ability to see
what is happening from the real mobile device through the data center.
Knowing that different monitoring solutions work for different people,
mPulse works with your favorite monitoring solutions to provide a
holistic view of the user experience.
With the acquisition of LogNormal (see release SOASTA Acquires Real
User Measurement Company), SOASTA is now providing a free version of
mPulse when you register at http://info.soasta.com/freerum.html.
Join Lognormal co-founders Buddy Brewer and Phil Tellis at their
Velocity Europe Conference presentation "The 3.5s Dash For Attention and
Other Stuff We Found in RUM" on Wednesday October 3rd at
11:20 PM GMT
SOASTA is the leader in cloud testing. The company's CloudTest products
and services leverage the power of cloud computing to quickly and
affordably test consumer-facing Web and mobile apps at scale, providing
customers with the confidence that their business-critical Web apps will
be reliable and scalable, even under extreme loads. SOASTA's customers
include many of today's most successful brands, including American Girl,
Chegg, Gilt Groupe, Hallmark, Intuit (News - Alert), Microsoft and Netflix. SOASTA is
privately held and headquartered in Mountain View, Calif. For more
information about SOASTA, please visit www.soasta.com.
SOASTA is a registered trademark of SOASTA, Inc. All other trademarks
are property of their respective owners. Other product or company names
mentioned may be trademarks or trade names of their respective companies.
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