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FirstRain Rolls Out Performinator
[September 13, 2012]

FirstRain Rolls Out Performinator

Sep 13, 2012 (Close-Up Media via COMTEX) -- FirstRain, a B2B analytics software company, has announced the launch of FirstRain Performinator, a solution used for adding strategically tuned customer intelligence to the daily lives of major accounts sales and marketing pros within their existing CRM systems, social enterprise platforms, tablets and smartphones.

According to a release, leaders from GE Capital and FirstRain will be discussing this new solution at the Dreamforce '12 Conference in San Francisco on September 20.

"FirstRain Performinator is a customer intelligence solution that's so easy and so well tuned to your company's strategy that for the first time, everyone on your team can understand your customers' businesses as deeply as your superstars do," said FirstRain CEO Penny Herscher. "The world's best B2B sales and marketing teams deeply appreciate the business challenges and end-markets of their major customers in order to build relationships, identify risk and close revenue. With FirstRain Performinator, customer intelligence is instant, it's easy and it's everywhere." FirstRain Performinator comprises three, drop-in customer intelligence modules that have been designed based on the best practices of top performing B2B sales and marketing professionals. The standard collection includes the following modules: -The Personal Intelligence Carousel sits on the home page of, SharePoint or other social enterprise platforms, and allows individuals in sales or marketing to easily select, view and share the intelligence on their top customers and markets that they want to see every day.

-The Market Landscape component provides an amazingly deep and detailed view of the companies, markets and competitors that are influencing your business.

-The Account Snapshot delivers a really useful, dynamically generated brief on any company in your CRM system.

"This truly is a best practice based system," said Herscher. "Early versions have already been adopted by and are in use today across many of the world's leading Fortune 500 companies. If you lead or support a major account sales or strategic marketing team, and want to give them a compelling reason to engage with and get value from their CRM, increase collaboration and understand their customer markets better than your competitors, then you'll want to get them Performinator!" FirstRain is a provider of customer intelligence solutions for the enterprise.

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