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Mitsubishi Electric Features James Carville and Mary Matalin in New TV Spots
[August 29, 2012]

Mitsubishi Electric Features James Carville and Mary Matalin in New TV Spots

Aug 29, 2012 (Close-Up Media via COMTEX) -- Mitsubishi Electric announced that media personalities James Carville and Mary Matalin will soon be seen on TVs across the country battling over whether to keep their traditional cooling and heating system on a comfortable temperature or one that saves money.

In the TV spots, a Mitsubishi Electric Cooling & Heating (Mitsubishi Electric) ductless HVAC system is shown as the solution for homeowners who want to both cut electricity costs and increase comfort.

According to a release, one of the spots for Mitsubishi Electric shows cost-conscious Matalin telling comfort-focused Carville that he can change the thermostat if he can say "New Orleans," instead of the native New Orleans pronunciation of "Nawlins." The other spot shows them verbally battling by using references to famous quotes.

When Carville asks Matalin why she changed the temperature, she responds, "I thought you were for change." He snaps back, "The issue in this house is my comfort." Matalin fires back, "It's the energy bill, stupid." Mitsubishi Electric said the new TV spots take Mitsubishi Electric's "Split Personality" campaign to the next level. In earlier commercials, a single homeowner battles his or her alter ego between being comfortable or saving money.

"We knew, taking our 'Split Personality' campaign from showing one homeowner battling with his or her alter ego to a couple battling each other, we had to find spouses who truly served as each other's opposites," explained Joe Mastroianni, chief marketing officer for Mitsubishi Electric Cooling & Heating. "Carville and Matalin not only top the list of great couple debaters, but they're also entertaining to watch and naturally laugh-out-loud funny." The new TV spots were created by Mitsubishi Electric's agency of record, Ames Scullin O'Haire (ASO). ASO knew Carville and Matalin would be the perfect first duo to bring the cost versus comfort struggle to life. "They were the perfect couple because they are known for disagreeing on everything," said Mike Bourne, creative director for ASO.

James Carville is a political consultant and national commentator. An author, Carville was a lead strategist for the presidential campaign of then-Arkansas Governor Bill Clinton. He is now a contributor to CNN.

Carville is married to Mary Matalin, who served under President Ronald Reagan, was campaign director for President-elect George H.W. Bush, an assistant to President George W. Bush and a counselor to Vice President Dick Cheney. Carville and Matalin live in New Orleans with their two daughters.

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