United Kingdom : Telecoms carriers must adapt or die, new report warns [TendersInfo (India)]
(TendersInfo (India) Via Acquire Media NewsEdge) Pinsent Masons whitepaper outlines new carrier business models
In an increasingly competitive and always on world, telecoms carriers in EMEA need to focus on their key strengths and adopt more service-based business models if they are to survive. These are the key findings from a new report by international law firm, Pinsent Masons, which specialises in advising telecoms and technology businesses across the globe.
The whitepaper report discusses how increased competition and a changing legal background have impacted upon the EMEA telecoms industry. Looking forward, it also highlights the five key areas mobile and fixed line carriers will have to consider when making future plans for their business.
The combination of exponentially increasing data volumes over the last five years and greater competition from new entrants to the telecoms market has caused carriers to dramatically reassess their business models as they try and match investment and focus to the needs of a data-driven world.
The telecommunications market is going through its biggest era of change since the introduction of mobile telephony, said Jon Fell, partner, Pinsent Masons. The first response of carriers to the changes of the last five years was to try to become all things to all people. However that risks losing focus as it adds new challenges potentially outside their traditional experience. As markets change their new business models have to concentrate on their key strengths the operation and management of networks, essentially selling their capacity to others and becoming managed services providers, sweating their network assets to deliver profits.
The whitepaper report identifies the following five key areas for carriers to consider in the future:
1. Coping with the data explosion Carriers need to focus on developing their infrastructure to cope with the massive current and predicted increases in data, both through mobile devices and higher usage of technologies such as video streaming in the home.
2. Spectrum Use Carriers need to look how they can best use the spectrum and consider whether spectrum sharing strategies (where allowed) are efficient. As spectrum comes up for auction, such as the digital dividend spectrum that is being made available in the forthcoming UK spectrum auction, the operators need to focus on the best use that can be made of it to meet traffic demands.
3. Mobile Payments Increasingly consumers and businesses will be using their mobile phones to pay for goods and services, both physical and virtual.
4. Use of smart devices for work More and more people are now bringing smart devices to work, which is driving a need for better security, particularly given the move to the Cloud.
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