United States : PANASONIC TO LAUNCH RAISE THE BAR TOUR IN U.S. AND CANADA [TendersInfo (India)]
(TendersInfo (India) Via Acquire Media NewsEdge) Panasonic, a worldwide leader in Full HD 3D and Connected TV technologies, announced today the launch of the Panasonic Raise the Bar Tour a seven-week, major market North American tour designed to give consumers a chance to experience Panasonic s 2012 line-up of home entertainment, digital imaging, home appliance and personal care products, including the latest Full HD Smart VIERA® TVs featuring a vastly expanded range of interactive apps for gaming, fitness, live sports, video streaming and much more.
The first leg of the Panasonic Raise the Bar Tour will kick off this week at The Grove in Los Angeles and The Prudential Center in Boston from April 11-15. The tour will then make stops in major North American markets including Atlanta, Chicago, Houston, Miami, Minneapolis, New York, San Francisco, Seattle, Toronto, Vancouver, and Washington, DC through May 27.
The Raise the Bar Tour will give visitors an opportunity to experience for themselves Panasonic s critically acclaimed 2012 line of Smart VIERA HDTVs, VIERA Connect-enabled IPTVs, Blu-ray DiscTM players, LUMIX cameras, HD camcorders, home appliances including microwave ovens, and personal care products including men s electric razors and women s beauty products.
The display will also feature a 3D theater where visitors will be able to experience stunning 3D content from the Beijing and Vancouver Olympic Games as well as a sneak peek at the upcoming London Summer Olympic Games which will be broadcast for the first time in 3D via a partnership between Panasonic and NBC Sports. At each tour stop, visitors will also be able to record video messages for the Olympic athletes heading to London. Panasonic is a worldwide Olympic sponsor in the HDTV, Blu-ray DiscTM and Digital Imaging categories.
For consumers, seeing is believing. We created the Raise the Bar Tour to give consumers across North America a personal look at all of our exciting 2012 products in home entertainment, personal care and home appliances, said Shiro Kitajima, President of Panasonic Consumer Marketing Company of North America. Our 2012 product lines have truly raised the bar to a new level for consumers. From our new Smart VIERA® Full HD 3D TVs and 3D Blu-ray Disc Home Theater systems to our ever-expanding VIERA Connect IPTV features, LUMIX digital cameras and camcorders and our innovative personal care and home appliances products, visitors to our tour will be able to experience for themselves how amazing and easy-to-use they all are.
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