|[April 11, 2012]
DTS, Atlanta Hawks Radio Network and Dickey Broadcasting Company Score First Surround Sound NBA Radio Broadcast
CALABASAS, Calif. --(Business Wire)--
Inc. (Nasdaq: DTSI), a leader in high-definition audio, announced
Broadcasting Company and the Atlanta
Hawks Radio Network have partnered to broadcast all of the NBA's
Atlanta Hawks home games with DTS (News - Alert) Neural Surround™ technology. The
continued collaboration between Dickey Broadcasting Company and DTS -
the same lineup behind the high-definition audio delivery of the Atlanta
Braves - now brings the NBA's first surround sound games in radio
"We continuously strive to provide our listeners with the very best
sound in radio sports broadcasting, and thanks to DTS high-performance
audio technology, we can add another professional sport to our
roster-introducing basketball fans to a whole new level of sports
entertainment," said Gary Kline, senior vice president of engineering,
Cumulus Media. "Our collaboration with DTS and Atlanta Hawks Radio
Network brings listeners basketball action, as if they're seated
court-side, experiencing the unique court sounds of Philips (News - Alert) Arena."
The DTS Neural Surround technology is built into DaySequerra equipment
and integrated on-site at Philips Arena, with the Atlanta Hawks Radio
Network mobile package. The DTS-based configuration encodes both live
and recorded 5.1 surround sound mixes for a lifelike, high-quality radio
broadcast. By implementing the highest audio resolution possible, DTS
Neural Surround allow the Hawks broadcast production team to transmit
each game with full venue ambience and unprecedented audio quality.
"The incredible athleticism taking place in today's NBA arenas is
awe-inspiring for fans both in the stands and at home," added Jon
Kirchner, CEO of DTS, Inc. "The blow of the whistle, pounding of the
ball and energy in the stands are all sounds that entertain listeners
and help transport fans tuning in to the game via the TV, radio, or
online streaming, to the heart of the action and dramatically elevate
the game experience."
The Atlanta Radio Network joins the Chiefs and Braves Radio Networks
along with a growing list of DTS content partners covering multiple
music genres and more than 1,500 radio stations broadcasting surround
sound with DTS Neural Surround technology.
For more information on DTS, visit: www.dts.com.
Connect with DTS on Facebook,
or on Twitter (News - Alert) (@DTS_Inc).
About Dickey Broadcasting Company
680 The Fan, Atlanta's Sports Station, is owned by Dickey Broadcasting
Company and is the second largest AM signal in Georgia reaching
approximately 400,000 listeners on a weekly basis and now heard on FM at
93.7. It is the local ESPN (News - Alert) affiliate and is the exclusive home of the
Atlanta Braves, Atlanta Hawks NBA, BCS, SEC Basketball and Football
Championships and MLB.
680 The Fan's weekday program lineup consists of the Sports Biz Hour
with Sandra Golden (5am to 6am), The Rude Awakening with Christopher
Rude, Perry Laurentino, Leo Mazzone & Sandra Golden (6am to 10am), The
Herd with Colin Cowherd (10am to 12pm), Buck and Kincade (12pm to 3pm)
followed by Chuck and Chernoff (3pm to 7pm). For more information,
please visit www.680thefan.com.
About DTS, Inc.
DTS, Inc. (Nasdaq: DTSI) is dedicated to making digital entertainment
exciting, engaging and effortless by providing state-of-the-art audio
technology to hundreds of millions of DTS-licensed consumer electronics
products worldwide. From a renowned legacy as a pioneer in multi-channel
audio, DTS became a mandatory audio format in the Blu-ray Disc™ standard
and is now increasingly deployed in enabling digital delivery of movies
and other forms of digital entertainment on a growing array of
network-connected consumer devices. DTS technology is in home theaters,
car audio systems, PCs, game consoles, DVD players, televisions, digital
media players, set-top boxes, smart phones, surround music software and
every device capable of playing Blu-ray™ discs. Founded in 1993, DTS'
corporate headquarters are located in Calabasas, California, with its
licensing operations headquartered in Limerick, Ireland. DTS also has
offices in Northern California, Washington, China, France, Hong Kong,
Japan, Singapore, South Korea, Taiwan and the United Kingdom. For
further information, please visit www.dts.com.
DTS is a registered U.S. trademark of DTS, Inc. All other trademarks are
the properties of their respective owners. © 2012 DTS, Inc. All rights
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