Adometry(R) Webinar to Guide Online Marketers on Effective Measurement Approaches for a Multichannel Ad World
AUSTIN, TX, Apr 06, 2012 (MARKETWIRE via COMTEX) --
Next week, John Dietz, vice president of Products at Adometry,
Inc., the leader in advanced attribution and online ad verification
technology, and Ari Osur, principal analyst for Interactive Marketing
Professionals, Forrester Research, will host a webinar designed to
help advertisers and agencies overcome the various hurdles of
effectively measuring the impact and success of digital marketing
campaigns across multiple channels, including, display, social, email
The webinar will help attendees understand the importance of
cross-channel approaches to measurement and to recognize the pitfalls
of siloed measurement methodologies. Attendees will also hear how a
leading financial services company successfully implemented
cross-channel attribution and optimization to improve the performance
of their campaigns.
"Using Multichannel Measurement to Win
in Digital Market"
John Dietz, vice president of Products, Adometry, Inc.
Ari Osur, principal analyst for Interactive Marketing Professionals,
Tuesday, April 10, 2012 at 1pm ET/10am PT
Learn more about Adometry's solutions for publishers and Adometry's
Ad Analytics SaaS Solution Suite. For more information on Adometry,
visit www.adometry.com or follow us on Twitter: @Adometry.
Founded in 2005, Adometry, Inc. provides ad
verification and cross-channel attribution intelligence, plus
auditing and scoring metrics, to optimize results for the world's
leading online advertisers, publishers, and ad networks. Through its
SaaS-based advanced analytics, Adometry processes and analyzes
tens-of-billions of impressions and advertising transactions per
month to identify the true consumer purchase-decision journey and to
maximize marketing ROI. Adometry combines a scientifically proven
methodology with a flexible and easy to implement solution to
generate results in as little as two weeks. Headquartered in Austin,
Texas, Adometry is privately held and backed by Sierra Ventures,
Austin Ventures, Shasta Ventures and Stanford University. For more
information, visit www.adometry.com.
Adometry is a registered trademark of Adometry, Inc. All other
company and product names mentioned are used only for identification
and may be trademarks or registered trademarks of their respective
SOURCE: Adometry, Inc.
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