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AdIQuity Plus to provide mobile monetisation management for MobangoApr 03, 2012 (TELECOMWORLDWIRE via COMTEX) -- Mobile ads optimisation company AdIQuity announced on Tuesday that Mobango, a mobile web community, has chosen AdIQuity Plus for the monetisation and management of its global mobile inventory. According to AdIQuity, the Plus platform is a combination of Mobile Ad server, Ad optimization, RTB Exchange and Ad Network Mediation designed to meet the requirements of premium mobile publishers. It includes features such as campaign creation, targeting and reporting, enabling premium publishers to onboard direct advertiser/agency relationships to serve campaigns. The company said that publishers can use AdIQuity RTB Exchange to create a mini-marketplace around their mobile inventory for DSPs, Ad Networks and Agencies, while AdIQuity Ad Quality Control tools also allow publishers to filter ads for content compliance. Comments on this story may be sent to [email protected] [ Back To TMCnet.com's Homepage ] |