RAK Airways announces six-year multi-million dollar deal with SITA
Mar 28, 2012 (M2 PRESSWIRE via COMTEX) --
RAK Airways, the youngest national carrier of the United Arab Emirates and the first hybrid carrier with low fares and full-service passenger offerings in the Middle East, has selected Horizon, the passenger service solution from SITA, the IT provider for the air transport industry. The airline is reiterating its commitment to satisfy passenger travel needs by selecting Horizon, which will facilitate interlining with other carriers as well as enable exponential growth in the airlines business in the coming years.
Omar Jahameh, CEO of RAK Airways, said: RAK Airways is on a steady path of growth, thanks to the trust and commitment of our passengers. Signing up with SITA Horizon will meet all of RAK Airways passenger management needs as well as enable exponential growth in the airlines business in the coming years.
The SITA solution is very comprehensive and is backed by an investment program at RAK Airways. SITA has the state of the art technology, depth of industry expertise and local presence to work in partnership with us on this very significant implementation. The solution will give us the ability to operate interline partnerships and we are now ready to sign our first interline agreement with a partner carrier.
The six-year, multi-million dollar deal will provide RAK Airways with SITAs passenger services that are used by more than 120 airlines worldwide. SITA Horizon will provide fare pricing, ticketing, reservations, revenue integrity, passenger revenue accounting, online booking and shopping services. In addition, it will include full departure control services for the airline at its main hub Ras Al Khaimah International Airport. The new integrated system will be used by up to 200 reservations personnel at RAK Airways headquarters call centre, as well as at travel agent offices.
Hani El Assaad, SITA Regional Vice President Middle East and North Africa, said: SITA Horizon will provide a complete passenger service solution for all areas of RAK Airways operations. It will allow the airline to develop its strategy of being unique among the regions airlines as a hybrid carrier that offers full service to passengers with interline partnerships with other carriers.
Passengers will benefit from an integrated solution that takes them through the complete journey with RAK Airways. We are delighted to be working in partnership with this fast-growing and innovative airline.
RAK Airways is the flagship carrier of Ras Al Khaimah, one of the seven emirates of the United Arab Emirates. The airline currently carries just under half a million passengers a year to 11 destinations and plans significant growth over the term of the SITA contract to the point of carrying around 2.5 million passengers per year.
For further information (not for publication) contact: SITA Brenda Flinter Media Relations Manager Mobile: +353 87 750 6229 Email: Brenda.Flinter@sita.aero Leidar Charlie Pryor Director Tel : +44 (0)20 7031 8270 Email : email@example.com Skype: LEIDAR_Charlie SITA Rafif Nsouli Head of Marketing-Middle East&North Africa Tel: +961 163 7369 Mobile: +961 385 9849 Email: firstname.lastname@example.org Active PR Sawsan Ghanem Tel: +971 4 3900228 Fax: +971 4 3904656 E-mail: email@example.com RAK Airways Elizabeth Percy, Corporate Communication Tel: +971 72075131 Mobile: +971 558684107, Email: firstname.lastname@example.org
Notes to Editors:
SITA is the world's leading specialist in air transport communications and IT solutions. SITA delivers and manages business solutions for airline, airport, GDS, government and other customers over the worlds most extensive network, which forms the communications backbone of the global air transport industry.
SITAs portfolio includes managed global communications, infrastructure and outsourcing services, as well as services for airline commercial management and passenger operations, flight operations, aircraft operations and air-to-ground communications, airport management and operations, baggage operations, transportation security and border management, cargo operations and more.
With a customer service team of over 2,000 staff around the world, SITA invests significantly in achieving best-in-class customer service, providing integrated local and global support for both its communications and IT application services.
SITA has two main subsidiaries: OnAir, which is the leading provider of in-flight connectivity, and CHAMP Cargosystems, the world's only IT company dedicated solely to air cargo. SITA also operates two joint ventures providing services to the air transport community: Aviareto for aircraft asset management and CertiPath for secure electronic identity management.
SITA is one of the world's most international companies. Its global reach is based on local presence, with services for over 500 air transport industry members and 2,700 customers in over 200 countries and territories. Set up in 1949 with 11 member airlines, SITA today employs people of more than 140 nationalities, speaking over 70 different languages. SITA had consolidated revenues of US$1.46 billion (1.10 billion) in 2010.
For further information go to www.sita.aero
About RAK Airways
RAK Airways steps out as the youngest innovative carrier of the United Arab Emirates with an attractive business plan, in its commitment towards best travel offers. RAK Airways flies to 11 destinations, spread across the GCC, Indian Subcontinent and the MENA regions. The route network includes Kuwait, Jeddah, Dhaka, Chittagong, Cairo, Calicut, Khartoum, Lahore, Peshawar, Doha and Kathmandu. Passengers flying RAK Airways enjoy the added privilege of free shuttle service, free long-parking at Ras Al Khaimah airport, hot meals onboard and 30 Kgs Baggage.
For further information go to www.rakairways.com
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