Huawei rebooting for 3G
Mar 26, 2012 (Bangkok Post - McClatchy-Tribune Information Services via COMTEX) --
Huawei Technologies, the Chinese telecom equipment giant, is reviving its wireless device and smartphone markets in a bid to capitalise on full stream arrival of local third-generation (3G) service.
Thailand's smartphone sales are expected to reach 4 million units this year, up from 3 million last year.
Of the total, 2 to 2.5 million handsets will be Android-based smartphones, up from 1.5 million last year.
Apple's iPhone could see total sales of 800,000 units this year, fuelled by an anticipated launch of the iPhone 5.
Tim Cong, the manager of Huawei Technologies Thailand, said the company will expand marketing collaboration with mobile operators to bundle Huawei smartphones with their promotions.
The upcoming 3G licensing auction this year will likely drive migration service demand and push sales of 3G-enabled smartphones, he said.
Huawei plans to introduce its Ascend P1 S smartphone in May.
The 4.3-inch super active-matrix organic light-emitting diode (AMOLED) touchscreen phones feature a dual-core 1.5-gigahertz processor and are touted as the world's slimmest smartphone.
The company also plans to roll out low-cost Android smartphones next month, priced 4,000 baht.
"We expect to sell 200,000 handsets from the two flagship Android smartphones this year," said Mr Cong.
Huawei aims to become a top-three leader in the global Android smartphone market by 2015.
The company ranks fourth in the Android market now, behind Samsung, HTC and Sony Ericsson.
It also plans to introduce a series of affordable tablets, priced below 10,000 baht. "Our tablets will cost 6,900 to 7,999 baht and are geared to serve students," said Mr Cong.
He said Huawei expects to see strong revenue from aircard sales this year including 2.5 million units in Thailand.
Last year, Thailand sold 800,000 2G aircards compared with 300,000 each in Vietnam, Indonesia and the Philippines.
Huawei recently appointed TTDG Co as its official distributor of mobile devices, aircards and tablets.
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