Systemax Subsidiary Introduces PubTab Solution for Publishers [Manufacturing Close - Up]
(Manufacturing Close - Up Via Acquire Media NewsEdge) Systemax Inc. announced that its subsidiary TigerDirect has launched PubTab, a solution that enables publishers to implement their digital subscriber initiatives.
The Company said PubTab provides publishers with a customized Android tablet for their readers, full logistics capabilities including order fulfillment, and customer and technological support.
According to a release, TigerDirect has partnered with ARCHOS, an Android tablet manufacturer, to provide the hardware for the solution, which includes a fully functional 10 inch tablet, complete with a camera and 1GHz CPU running the Android platform. The tablet has been specifically designed for publishers and at a price point that allows it to be bundled into subscriber marketing campaigns.
"We are proud to partner with Systemax and TigerDirect on this opportunity to take digital media to the next level," Henri Crohas, CEO of ARCHOS said. "As media consumption changes, it is important to understand how people want their news delivered and this offering is the perfect solution for today's technology-driven society."
TigerDirect sells consumer electronics, computers, digital media technology and peripherals via catalog, business to business, and Internet channels.
Systemax sells personal computers, computer components and supplies, consumer electronics and industrial products through a system of branded e-Commerce websites, retail stores, relationship marketers and direct mail catalogs in North America and Europe.
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